PPC Services

PPC Services –
Maximize Your Return on Ad Spend

Maximize your online presence and attract qualified traffic with our world-class PPC services. Our talent excels in crafting pay per click campaigns and managing them strategically, ensuring your ads resonate with your target audience and improve conversion rates.

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Clients Served

25,000+

Total Vetted Experts

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY THOUSANDS OF LEADING BRANDS

Our Services

Toptal PPC Services

Boost traffic and drive results with Toptal’s PPC Services covering Google, Bing, Amazon, Facebook, and more. Our talent specializes in creating and managing tailored PPC campaigns across all social media platforms and search engines to achieve your business goals.

Keyword Strategy & Research

Maximize your search ads performance by targeting high-ROI keywords tailored to your goals.

Ad Copywriting & Testing

Enhance ad performance with meticulously crafted and tested copy, designed to increase click-through rates and campaign success.

Landing Page Optimization

Improve conversion rates with an enhanced user experience on your landing pages.

Bid Management & Optimization

Maximize ROI by fine-tuning ad spend with strategic bid management and continuous optimization efforts.

Multi-platform Ad Management

Achieve superior campaign results through thorough coordination of ads across diverse platforms.

Remarketing Campaigns

Increase conversions by re-engaging potential customers with tailored ads.

Shopping Ad Management

Boost sales and visibility with strategic shopping ad campaigns.

Competitor Analysis

Gain a competitive edge by leveraging detailed analyses of competitors’ PPC campaigns to inform smarter strategies.

Display Advertising

Expand reach with visually compelling and targeted display ads.

Video Advertising

Capture attention and engage your target audience with dynamic video content.

Mobile Advertising

Capture the attention of mobile users through ad campaigns specially designed for optimal performance on mobile platforms.

Data Analysis & Reporting

Refine your marketing approach with comprehensive data analysis, translating complex metrics into actionable strategies.

Looking for guidance about the perfect PPC solution for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver PPC Services

Our PPC experts, with experience at leading companies, develop and deploy tailored PPC solutions to deliver sustainable results and long-term success.

Discover

Define

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and first drafts, whether it’s modeling a user journey or defining your brand identity.

Deploy

Partnering with you, Toptal will complete and implement your solution, tracking quality assurance, handling project management, and creating a delivery schedule.

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-Channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a Senior Growth Strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.

Previously At

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CUSTOMIZED SOLUTIONS

End-to-End PPC Services That Deliver Value

We will deliver comprehensive PPC services through our tailored, managed end-to-end solutions.

Managed Delivery by Toptal
On-demand Talent & Teams

Managed Delivery by Toptal

End-to-end solutions per your specific requirements.

Practice Lead

Delivery Manager

PPC Expert

Digital Marketing Expert

PPC Expert

Performance Marketing Director

PPC Expert

Paid Search Expert

Jeff Gangemi

Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously at

Technology Experience

15+ Years

Lauren Beam

Delivery Manager

Lauren serves as the Senior Director of Managed Delivery at Toptal with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Technology Experience

10+ Years

Fernando D'Annunzio

Verified Expert in Marketing

20+ Years

of Experience

PPC Expert

Fernando is experienced in performance marketing, search engine marketing, and paid media. He has worked in e-commerce and for B2B and B2C companies like Ledgen Group, the NBA and NHL, Caterpillar, Lending Tree, regional banks, and cybersecurity firms, managing monthly budgets of up to $1 million. Fernando is also a quick learner and leverages AI for digital media. He has deep knowledge of SEO and local SEO, effectively conducting audits, content planning, and on-page optimization.

Previously at

Felipe Garces

Verified Expert in Marketing

20+ Years

of Experience

Digital Marketing Expert

Felipe is a marketing and advertising professional with 20+ years of experience in service, general management, communication, marketing consulting, strategy design, ad campaign creation, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line (BTL) advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Jake Madoff

Verified Expert in Marketing

8+ Years

of Experience

PPC Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on- and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

Lynda Reinarz

Verified Expert in Marketing

20+ Years

of Experience

Performance Marketing Director

Lynda is an enthusiastic, skilled marketer with more than 20 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts and ramps up quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing. She always seeks to deliver stellar, trackable results for her clients and stops at nothing to provide them.

Previously at

Jason Raphael

Verified Expert in Marketing

20+ Years

of Experience

PPC Expert

Jason has 20 years of expertise in growing companies as an executive digital marketing strategist. He leads cross-functional teams and innovative data-driven digital marketing initiatives that reach target groups and accomplish corporate goals. An expert in data analysis, A/B testing, and customer insights that boost campaigns, engagement, and ROI, Jason implements strategies to expand, brand, and retain customers and improves marketing by following industry and technology changes and trends.

Previously at

Paul Meijer

Verified Expert in Marketing

10+ Years

of Experience

Paid Search Expert

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. He uses a data-driven, growth, and experimental approach to drive business value. He has worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

On-demand Talent & Teams

20,000+ world-class talent ready to be deployed individually or in teams.

PPC Expert

Performance Marketing Expert

Paid Media Expert

PPC Expert

Performance Marketing Expert

PPC Expert

Digital Marketing Expert

CRO Strategist

Verified Expert in Marketing

10+ Years

of Experience

PPC Expert

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of more than £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Performance Marketing Expert

With more than a decade of industry experience, Alena is a results-driven marketing expert passionate about digital marketing and technology. Her expertise spans B2B, B2C, and B2B2C domains. Alena’s agile and creative approach consistently yields positive results. She is known for her innovative strategies that combine creativity and analytical skills. With a track record of careful, strategic planning, Alena has an uncanny ability to turn business visions into tangible, vibrant realities.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Paid Media Expert

For more than 10 years, Hanzel has been launching new products for both startups and Fortune 500 companies. He’s worked in e-commerce, energy, consumer foods, healthcare, fintech, ride-sharing, the Internet of things (IoT), and solar power industries. As a product consultant, digital marketer, and director of a creative agency, Hanzel is well-versed in digital marketing, UX design, and web and mobile development. He will help you acquire new customers while improving your marketing funnel strategy.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Paid Media Expert

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

PPC Expert

Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Performance Marketing Expert

Previously at

Verified Expert in Marketing

12+ Years

of Experience

PPC Expert

Alex is a data-driven digital advertising expert with extensive professional experience. He specializes in strategic planning, implementation, and execution of agile solutions for major music, sports, and e-commerce players. Alex excels at go-to-market campaigns, media planning, buying, budgeting, creative consulting, and growth and sales strategies in current and emerging markets. His clients include Live Nation, Ticketmaster, Dreamville, Lollapalooza, and the NBA, NHL, and AFL.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Digital Marketing Expert

A global marketing leader with years of experience bolstering startups and blue-chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategies have garnered awards for exceptional marketing that delivers.

Previously at

Verified Expert in Marketing

25+ Years

of Experience

CRO Strategist

David has a rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.

Previously at

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Looking for guidance about the perfect PPC solution for your needs?

UNRIVALED EXPERTISE

Our Talent Worked With Top Companies

Talent from our network, with experience at the world's leading companies, brings valuable insights and expertise to ensure world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy globally from the Toptal network.

Top marketing agency hires 10 Toptal developers to automate critical processes, tripling its revenue.

Challenge: Adcrush Media needed to automate its media buying process and scale the company faster without relying on external capital.
Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush worked with 10 developers to automate its ad-buying process and rapidly release critical features.
Impact: Without raising external capital or hiring a full-time engineering team, Adcrush expanded its client base by 500% and tripled revenue year over year.

When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.

David Sanghera

Co-founder and CTO

OUR THOUGHT LEADERSHIP

Explore Insights From the PPC Field

Read the latest articles and resources to keep you current on emerging trends in PPC.

The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

Asset Mendesh

Verified Expert in Marketing

8 Years of Experience

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s in economics and business, and a master’s in strategic marketing from Imperial College Business School in London.