While React is often lauded for making front-end development more efficient, this popular library can be problematic for search engines. In this article, Toptal data visualization engineer Vineet Markan examines why React is challenging for SEO and outlines what software engineers can do to improve the search rankings of React websites.
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Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-Channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a Senior Growth Strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.
Previously At
- Managed Delivery by Toptal
- On-demand Talent & Teams
Practice Lead
Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-Channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a Senior Growth Strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.
Previously at
Technology Experience
15+ Years
Delivery Manager
Lauren serves as the Senior Director of Managed Delivery at Toptal with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
Previously Managed Client
Technology Experience
10+ Years
17+ Years
of Experience
Juho is a senior marketing and business leader with 17 years of experience building and growing innovative online businesses. He has led marketing, product, design, and engineering teams, and has a strategic and data-led approach to marketing. Juho is a problem-solver, an entrepreneur at heart, and a team player.
Previously at
15+ Years
of Experience
Veronica is an award-winning content marketing expert with 15+ years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her expertise in link building to provide value in SEO, as well as her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
Previously at
8+ Years
of Experience
Carol is a search engine optimization specialist with 8+ years of industry experience successfully serving B2B and B2C clients from diverse backgrounds. She has overseen the creation of new websites, covering website architecture, keyword research, content, on-page optimizations, backlinks, local rankings, listings, local SEO, and off-page SEO. Carol keeps clients informed by providing reports with have-done, to-do, and monthly metrics.
Previously at
10+ Years
of Experience
Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. He uses a data-driven, growth, and experimental approach to drive business value. He has worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.
Previously at
20+ Years
of Experience
Felipe is a marketing and advertising professional with 20+ years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, link building, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising (BTL), Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
10+ Years
of Experience
Farhan is an experienced digital marketing professional with a master’s degree and more than five years of experience. He is a growth-focused marketer who is passionate about driving results. Farhan has developed and executed many successful digital marketing strategies and is certified in LinkedIn and Facebook marketing. He leverages analytical reporting and strategic communication to drive customer acquisition and revenue growth.
Previously at
20+ Years
of Experience
Robert is a global digital marketing and e-commerce professional who integrates analytical, performance marketing, and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay e-commerce business at 14 years old, he has focused on digital and brand marketing for 20+ years. Robert has lived and worked in Asia for 10 years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.
Previously at
10+ Years
of Experience
Felipe is a marketing expert with a proven track record of creating powerful digital marketing campaigns for some of the world’s leading companies in industries such as IT, retail, market research, and tobacco. Felipe has excelled in a range of global teams, has shown proven expertise in SEO skills like link building, and works well with companies of all sizes.
Previously at
30+ Years
of Experience
Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand’s digital presence.
Previously at
10+ Years
of Experience
Steve is a seasoned marketer with more than 10 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead gen campaigns using pay-per-click (PPC) advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.
Previously at
20+ Years
of Experience
Jason has 20 years of expertise in growing companies as an executive digital marketing strategist. He leads cross-functional teams and innovative data-driven digital marketing initiatives that reach target groups and accomplish corporate goals. An expert in data analysis, A/B testing, link building, and customer insights that boost campaigns, engagement, and ROI, Jason implements strategies to expand, brand, and retain customers and improves marketing by following industry and technology changes and trends.
Previously at
5+ Years
of Experience
Francesco is a marketing expert who has led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, ABM, and product marketing expertise to drive growth and create strong brands.
Previously at
13+ Years
of Experience
Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.
Previously at
20+ Years
of Experience
A global marketing leader with years of experience bolstering startups and blue-chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategies have garnered awards for exceptional marketing that delivers.
Previously at
13+ Years
of Experience
Rohan is a marketing expert with an outstanding track record of delivering top- and bottom-line growth. He specializes in developing strategic narratives for leadership teams at technology-led companies across the e-commerce, banking, and healthcare industries. Rohan is keen on aligning product development, technology, sales, and marketing teams around a high-level story to prompt higher growth and improve customer engagement.
Previously at
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Challenge: With the launch of its Center of Excellence, Owens Corning set out to overhaul existing digital properties and create efficient and modern practices across the organization. It wanted to augment its team with subject matter experts who could help the company execute the transformation.
Impact: Collaborating with Owens Corning, the Toptal team has helped the company transform its digital presence, create significant resource efficiencies, and acquire unprecedented consumer learning.
The relationship with Toptal from the beginning has really paid off for us. We’re extremely happy with our talent, and hope that they’re happy too. We’re really trying to transform the way we do our jobs.
Eric Heisler, Digital Development Leader
Owens Corning
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