Growth Marketing Practice Lead

15 Years of Experience

With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

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Marketing Services/

Growth Marketing/

Conversion Rate Optimization Services

CRO Services –
Maximize Your Conversion Potential

Transform your website traffic into engaged customers with Toptal’s Conversion Rate Optimization (CRO) Services. Harness the power of industry-leading best practices and the extensive expertise of our world-class growth marketing experts. By optimizing every step of your user journey, we can drive tangible results and significant business growth.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY THOUSANDS OF LEADING BRANDS

Our Services

Toptal Conversion Rate Optimization Services

Unlock new levels of revenue growth with Toptal’s Conversion Rate Optimization Services. Our conversion rate experts meticulously analyze your user flows and customer experience to forge digital marketing strategies to help meet and exceed your business goals.

Landing Page Optimization

Elevate landing page design to captivate and drive decisive actions, boosting conversions.

A/B Testing and Analytics

Implement data-driven A/B tests to refine and optimize user experiences for higher conversions.

Personalization Strategies

Tailor unique experiences to each visitor, boosting conversions through personalization.

User Experience Enhancement

Simplify navigation for a fluid user journey, increasing engagement and retention.

Mobile Optimization

Optimize for mobile to provide smooth experiences in a predominantly mobile world.

Content Optimization

Develop engaging content marketing that connects, turning readers into active prospects and customers.

Comprehensive Analytics Integration

Utilize a suite of analytics tools for deep insights into user behavior, driving informed decisions for conversion enhancement.

Conversion Funnel Optimization

Streamline the conversion pathway, reducing drop-offs for higher success metrics.

Dynamic Content Creation

Personalize content dynamically to match user preferences, lifting engagement rates.

Heatmaps and User Analysis

Utilize heatmaps to gain insights into user interactions and optimize for better engagement.

Voice of Customer Analysis

Employ customer feedback for targeted conversion enhancements and strategic growth.

Site Speed Enhancement

Boost your site’s speed for an enhanced customer experience, leading to higher engagement.

Discover the right conversion rate optimization solution for your needs

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PARTNERSHIP THAT WORKS

How We Deliver Conversion Rate Optimization Services

Our conversion rate optimization experts, with experience at leading companies, develop and deploy tailored conversion rate optimization solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Deploy

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a senior growth strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.

Previously At

CUSTOMIZED SOLUTIONS

Conversion Rate Optimization Services That Deliver Value

Toptal delivers leading conversion rate optimization services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements

Growth Marketing Practice Lead

Delivery Manager

Conversion Rate Optimization Strategist

Growth Product Manager

Conversion Rate Optimization Expert

UX/UI Designer

Jeff Gangemi

Growth Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

David Bailey

Verified Expert in Marketing

25+ Years

of Experience

Conversion Rate Optimization Strategist

David has a rich background in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.

Previously at

Ryan James

Verified Expert in Product Management

8+ Years

of Experience

Growth Product Manager

Ryan is a relentless, savvy, and gritty product leader with more than eight years of product experience in various companies, including Tesla. He's a driven senior product manager ready to roll up his sleeves to get the job done. Ryan is the type who can thrive in a hectic environment and is passionate about creating simplified solutions to complex problems—ultimately delivering a more exceptional customer experience.

Previously at

Paul Meijer

Verified Expert in Marketing

10+ Years

of Experience

Conversion Rate Optimization Expert

Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. Paul uses a data-driven, growth, and experimentation approach to drive business value. He has worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.

Previously at

Farhan Javeed

Verified Expert in Marketing

5+ Years

of Experience

Conversion Rate Optimization Expert

Farhan is an experienced digital marketing professional with a master’s degree and more than five years of experience. He is a growth-focused marketer who is passionate about driving results. Farhan has developed and executed many successful digital marketing strategies and is certified in LinkedIn and Facebook marketing. He leverages analytical reporting and strategic communication to drive customer acquisition and revenue growth.

Previously at

Kate Macknight

Verified Expert in Marketing

10+ Years

of Experience

Conversion Rate Optimization Expert

Kate has more than 10 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world's biggest brands, including American Express, Dyson, and Coca-Cola, as well as early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

Paula Barcante

Verified Expert in Design

6+ Years

of Experience

UX/UI Designer

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user-friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, and Google, as well as startups. Paula’s mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams

Conversion Rate Optimization Expert

Web Analytics Analyst

SEO Expert

UX/UI Designer

Conversion Rate Optimization Project Manager

Verified Expert in Marketing

9+ Years

of Experience

Conversion Rate Optimization Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on- and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Conversion Rate Optimization Expert

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries and leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Conversion Rate Optimization Expert

Jason has 20+ years of expertise in growing companies as an executive digital marketing strategist. He leads cross-functional teams and innovative data-driven digital marketing initiatives that reach target groups and accomplish corporate goals. An expert in data analysis, A/B testing, and customer insights that boost campaigns, engagement, and ROI, Jason implements strategies to expand, brand, and retain customers while improving marketing by following industry and technology changes and trends.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Conversion Rate Optimization Expert

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a focus on enhancing conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, compelling ads, and customer relationship management. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate between solopreneurs and big enterprises.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Conversion Rate Optimization Expert

Alex is a data-driven digital advertising expert with extensive professional experience. He specializes in strategic planning, implementation, and execution of agile solutions for major music, sports, and e-commerce players. Alex excels at go-to-market campaigns, media planning, buying, budgeting, creative consulting, and growth and sales strategies in current and emerging markets. His clients include Live Nation, Ticketmaster, Dreamville, and Lollapalooza, as well as the NBA, NHL, and AFL.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Web Analytics Analyst

Francesco is a marketing expert who led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, account-based, and product marketing expertise to drive growth and create strong brands.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

SEO Expert

Felipe is a marketing expert with a proven track record of creating powerful digital marketing campaigns for some of the world’s leading companies in IT, retail, market research, and tobacco. Felipe has excelled in a range of global teams and works well with companies of all sizes.

Previously at

Verified Expert in Design

12+ Years

of Experience

UX/UI Designer

Giorgio is a design director with more than 12 years of experience delivering value to businesses and people with digital experiences across scales, industries, and markets. He collaborates closely with key stakeholders to help define innovation, solve problems, and create meaningful, tangible solutions that meet user expectations and reach business success. Giorgio has worked as the head of design at startups, been a design advisor at a Fortune 500 company, and led UI/UX design teams at Deloitte Digital.

Previously at

Verified Expert in Product Management

20+ Years

of Experience

Conversion Rate Optimization Project Manager

Justine is a seasoned product manager with more than 20 years of experience launching, managing, improving, and promoting commercially-focused websites. She is a proven leader known for bringing teams together, as well as keeping culture strong, morale high, and regular and consistent stakeholder communication. Justine has a strong background in publishing, retail e-commerce, and digital startups and brings extensive experience to roles such as the head of e-commerce, product owner, and digital consultant.

Previously at

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Looking for guidance about the perfect CRO solution for your needs?

INSIGHTS FROM THOUGHT LEADERS

The Executive Guidance Podcast

Explore insights from industry leaders in information security, artificial intelligence, cloud services, marketing, management consulting, innovation, and more.

About the host

Jeff Gangemi

Toptal Growth Marketing Practice Lead

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

To get attention in this noisy world, you can't just make noise for noise's sake. You connect people with outcomes, with great leadership, and hopefully a great product.
Andrew Racine
VP of Demand Generation & Growth at Writer

B2B Marketing: Keys to Innovation and Growth in B2B Saas

Join Toptal’s Growth Marketing Practice Lead, Jeff Gangemi, and Writer’s Vice President of Demand Generation & Growth, Andrew Racine, in an insightful chat about driving innovation and growth in B2B SaaS marketing.

Listen on your favorite platform

About the host

Jeff Gangemi

Toptal Growth Marketing Practice Lead

About the guest

Andrew Racine

VP of Demand Generation & Growth at Writer

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Top marketing agency hires 10 Toptal developers to automate critical process, grows revenue 3x.

Challenge: Adcrush Media needed to automate its media-buying process and scale the company faster without relying on external capital.

Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush Media worked with 10 developers to automate its ad-buying process and rapidly release critical features.

Impact: Without raising external capital or hiring a full-time engineering team, Adcrush Media expanded its client base by 500% and tripled revenue year over year.

When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.

David Sanghera

Co-founder and CTO

Read Full Case Study

OUR THOUGHT LEADERSHIP

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Read the latest articles and resources to keep you current on emerging trends in digital innovation, customer experience, product design, UX best practices, and more.

Hotjar: UX and Conversion Tips

Unfortunately, it’s not possible to get every site visitor to convert. Eventually, businesses will need to turn to behavioral analytics and figure out why visitors aren’t turning into customers.