Mobile e-commerce may be the future, but desktop sites are digital gold mines. To engage shoppers, boost product value, and unlock more revenue, designers must master these e-commerce UX best practices.
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With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
Previously At
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Elevate your online store with Toptal's comprehensive e-commerce Marketing Services. Our e-commerce experts specialize in a wide range of services, including SEO, pay-per-click (PPC), social media advertising, and conversion rate optimization, all aimed at boosting your online presence and driving organic traffic. Harness our custom strategy to meet your business goals and maximize your marketing budget for e-commerce growth.
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PPC Campaign Management
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Content Marketing and Strategy
Product Page Optimization
E-commerce UX/UI Design
Mobile Marketing Strategies
Loyalty Program Development
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Our e-commerce marketing experts, with experience at leading companies, develop and deploy tailored e-commerce marketing solutions to meet your business needs and unique industry demands for sustainable results and long-term success.
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Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a senior growth strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.
Previously At
- Managed Delivery by Toptal
- On-demand Talent and Teams
Growth Marketing Practice Lead
Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
Previously at
Technology Experience
15+ Years
Delivery Manager
Lauren serves as the Senior Director of Managed Delivery at Toptal with a focus in driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.
Previously Managed Client
Technology Experience
10+ Years
25+ Years
of Experience
David has a rich background in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.
Previously at
5+ Years
of Experience
Farhan is an experienced digital marketing professional with a master’s degree and more than five years of experience. He is a growth-focused marketer who is passionate about driving results. Farhan has developed and executed many successful digital marketing strategies and is certified in LinkedIn and Facebook marketing. He leverages analytical reporting and strategic communication to drive customer acquisition and revenue growth.
Previously at
20+ Years
of Experience
Felipe is a marketing and advertising professional with 20+ years of experience in general management, communications, marketing consulting, strategy design, creating ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, he is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
10+ Years
of Experience
Rohan is a marketing expert with an outstanding track record of delivering top- and bottom-line growth. He specializes in developing strategic narratives for leadership teams at technology-led companies across the e-commerce, banking, and healthcare industries. Rohan is keen on aligning product development, technology, sales, and marketing teams around a high-level story to prompt higher growth and improve customer engagement.
Previously at
19+ Years
of Experience
Lee is a startup veteran and former UX consultant who has led product design for companies like Toyota and Apple. He leverages business and customer insights to collaborate on design solutions that are highly engaging, low friction, and easy to use.
Previously at
20+ Years
of Experience
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be hands-on and a team member in a cross-functional environment has prepared her to be a valuable addition to any organization.
Previously at
20+ Years
of Experience
Luciano has 20+ years of experience in the Internet market working as an interface designer, information architect, Agile project manager, and IT systems coordinator. He is skilled in nurturing customer relationships and effectively communicating to gather requirements and business understanding. Luciano is adept at leading teams and achieving goals within budget and time requirements.
Previously at
6+ Years
of Experience
Carson is a seasoned product manager with 6+ years of experience designing data-intensive solutions. He developed a broad range of products, from early warning systems to high-throughput data architectures and software as a service cloud components. Carson is a strategic thinker, passionate about helping businesses scale through data-driven design and automation, who has made outstanding contributions to both Fortune 500 companies and hypergrowth tech unicorns.
Previously at
21+ Years
of Experience
Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic consumer packaged goods experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business e-commerce and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.
Previously at
8+ Years
of Experience
Fernando is a meticulous and versatile digital marketing professional with more than eight years of experience in marketing, digital marketing, e-commerce, and marketplaces. He has held leadership roles in two of the world's biggest electronics companies and has managed several projects, such as creating marketing campaigns at the EU level for flagship devices such as smartwatches and electronic devices. Fernando has also developed and managed marketing campaigns for promo periods.
Previously at
7+ Years
of Experience
Francesco is a marketing expert who led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, account-based, and product marketing expertise to drive growth and create strong brands.
Previously at
10+ Years
of Experience
Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well-versed in creating and transferring content for new mobile apps, websites, and products. With more than a decade of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.
Previously at
20+ Years
of Experience
Fernando is experienced in performance marketing, search engine marketing, and paid media. He has worked for B2B and B2C companies like NBA and NHL teams, Caterpillar, Lending Tree, regional banks, and cybersecurity firms—managing monthly budgets of up to $1 million. Fernando is also a quick learner and leverages AI for digital media. He has deep knowledge of SEO and local SEO, effectively conducting audits, content planning, and on-page optimization.
Previously at
10+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
Previously at
8+ Years
of Experience
Ritika is a UX designer at Amazon and a senior product designer at Toptal with more than eight years of experience in the design field. She has worked in diverse teams of designers, developers, and managers for Big Tech companies and startups. With a master’s degree in UX design, Ritika is an expert at creating user-centric products. A detail-oriented UX professional, Ritika enjoys solving complex problems while meeting user and business needs through her interdisciplinary design, research, and management skills.
Previously at
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Global media giant Hearst partners with Toptal to optimize Harper’s Bazaar e-commerce website.
Challenge: The Hearst Corporation needed to implement a robust and seamless integration to elevate and optimize Harper’s ShopBAZAAR e-commerce site.
Solution: Toptal’s experts developed a Magento-Shopify integration that enabled thousands of external vendors to manage their inventory, refunds, and products through their own Shopify account, seamlessly working on Hearst’s Magento site.
Impact: Hearst plans to use the Magento integration the Toptal team created to allow audience sharing and cross-selling of products between its brands, opening up new avenues for sales.
Having a partner like Toptal was a godsend in terms of being able to stand up our team and help accelerate our capabilities.
Mahendra Durai
SVP and CTO, HEARST
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