Talent Network Social Media Brand Strategist
About Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.
We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.
Job Summary:
As a Creator Agent for a new venture within Toptal, you will work directly with the General Manager and the Operations Director to onboard, coach, and accelerate the growth of our Content Creator users. You will join an execution-driven team building a new business unit from zero. Your mindset must be that of a builder, not just a coach.
This role has two core missions:
- Deliver hands-on creator growth: You will coach creators 1-to-1 to grow their audience, increase their engagement, and monetize their content. You will analyze their entire content plan end-to-end. You will challenge them with personalized weekly tasks that improve key metrics such as click-through-rate, retention rate, followers growth, and engagement rate. Once creators reach strong traction, you will also identify new revenue opportunities and activate brand deals.
- Build the foundations of the Creator Agent function: As our first full-time Creator Agent, you will design, test, and refine the methodologies that power our coaching model. You will transform your learnings into structured playbooks, training materials, and repeatable processes that will allow us to scale a high-performing agent team.
This is not a passive coaching position. You will think like a strategist, operate like a creator, and build like an early-stage founder. You must be able to analyze performance data, communicate clearly, and move quickly.
The ideal candidate is a senior creator strategist with real, proven experience growing accounts on YouTube, Instagram, or TikTok. You understand how content scales, why packaging matters, and how to push creators to become consistent, professional, and commercially ready.
This is a remote position. Resumes and communication must be submitted in English.
Responsibilities:
The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.
- Conduct creators onboarding, assess performance, and identify growth opportunities across platforms.
- Provide 1-to-1 coaching focused on improving content strategy, packaging, and execution (from scripting to community building).
- Define weekly goals and metrics that drive measurable growth.
- Guide creators toward professional publishing standards and consistent audience development.
- Support creators in preparing for monetization and activate brand opportunities when appropriate.
- Design, test, and refine the coaching methodologies that will scale the Creator Agent function.
- Convert insights into structured playbooks, templates, and training materials for future agents.
- Partner with the Operations Director to strengthen creator success processes and growth frameworks.
- Collaborate with marketing, product, and partnerships teams on creator-facing initiatives.
- Stay ahead of platform trends, algorithm shifts, and best practices to update our approach continuously.
- Exercise discretion and independent judgment.
In the first week, expect to:
- Study the Creator onboarding guide to understand the core levers that drive growth on YouTube, Instagram, and TikTok.
- Shadow real creator calls to learn how we onboard clients and how agents deliver feedback on content, strategy, and packaging.
- Review internal examples of strong creator diagnostics and session flows to understand our quality bar.
- Start building your own approach for analyzing creators during onboarding sessions.
In the first month, expect to:
- Work cross-functionally with our support team to improve your clients’ visual quality and editing quality.
- Start working with 1-5 clients by identifying their growth opportunities, providing actionable feedback, and giving them clear weekly tasks that drive metric improvement.
- Start drafting your methodology playbook to guide your client meetings, analyze performance, and structure a repeatable coaching rhythm.
In the first three months, expect to:
- Take full ownership of tracking, measuring, and driving progress for your client portfolio.
- Manage around 15 creators with a consistent coaching rhythm that includes goals, metric reviews, tailored feedback, and next steps.
- Build the first complete version of the Creator Agent playbook based on your learnings from real clients.
- Identify patterns across creators and propose scalable solutions, templates, and frameworks.
In the first six months, expect to:
- Guide at least one creator from zero monetization to first revenue.
- Demonstrate consistent metric improvement across your creator portfolio.
- Build the first version of a repeatable coaching model with templates and scorecards.
- Identify the core traits that predict creator success and use them to refine how we assess and coach creators.
- Mentor incoming agents and help set the performance bar for the function.
In the first year, expect to:
- Scale multiple creators to consistent monetization.
- Recognize the traits and behaviors that consistently predict creator growth, and use these insights to improve how we select and coach creators.
- Establish the operating system for the Creator Agent team including training standards and core frameworks.
- Mentor incoming agents and help set the performance bar for the function.
Qualifications and Job Requirements:
- A bachelor’s degree is required.
- Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.
- Strong understanding of content strategy fundamentals: ideation, hooks, titles, thumbnails, and retention, conversion, and community building.
- Ability to analyze performance data and translate insights into clear, actionable guidance.
- Excellent written and verbal communication skills in English.
- Experience in roles that require coaching, advising, or client accountability.
- Ability to break down creative work into structured frameworks and teachable steps.
- Strong organizational discipline to manage around 10 creators weekly.
- Availability to work in the Americas time zone.
- Familiarity with creator monetization and brand partnerships is a plus.
Bonus points if you:
- Are a creator with +50k followers/subscribers on Instagram, YouTube, or TikTok.
- Have monetized your own content through different sources, including brand deals, affiliate marketing, platform payouts, and selling products/services to your own audience.
- Are familiar with doing paid social campaigns.
