Toptal helps data center organization create cohesive marketing design system.
After updating its logo, a data center organization needed a more consistent visual identity and turned to Toptal to rethink its marketing collateral for ongoing in-house use.
Client
A US-based business services company producing compliance and regulatory information for professionals.
Employees
Revenue
Industry
Business ServicesDelivered Services
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Schedule a CallChallenge
The organization’s existing marketing materials lacked a consistent visual language, and its internal marketing team needed a professionally designed system that could carry the updated brand across social media and presentation materials.
Solution
Cohesive Visual System
Toptal used research, mood boards, and iterative design concepts to establish a more distinctive visual language, including custom iconography, secondary colors, image treatments, and typography guidelines.
Reusable Marketing Templates
Using Figma and Adobe Illustrator, Toptal translated the new visual system into template-driven social media and presentation assets designed to be easily updated by the company’s internal team.
Outcome
Stronger Brand Consistency
The new design system gave the company a cohesive approach to its marketing collateral, with the initial concepts receiving positive feedback and establishing a clear creative direction from the start.
Independent In-house Production
The reusable assets allowed the internal marketing team to implement and update the new designs independently, supporting the company’s intended transition to ongoing in-house production.
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