Toptal transforms top consumer goods company’s planning with AI-powered calendar optimization.
The company sought to replace a slow, inefficient promo planning process with a scalable, AI-powered solution.
Client
A Fortune 500 global consumer goods company specializing in household and personal care products, as well as pet foods.
Employees
Revenue
Industry
Consumer Packaged GoodsDelivered Services
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The company’s Commercial Development teams relied on manual spreadsheets to analyze promotional data and build marketing calendars. An internal proof-of-concept application was attempted using multiple suppliers, but it was slow, crashed frequently, and lacked scalability.
Solution
AI-driven optimization
The company partnered with Toptal for end-to-end delivery of a scalable, high-performance solution. The project began with a five-week discovery phase to assess the existing system, gather requirements, and define a roadmap. The team identified critical limitations in the POC and recommended a full-scale rebuild.
Agile execution and scalable architecture
The Toptal team included a project manager, AI architect, back-end and front-end engineers, UX researchers, and product designers. Using technologies like Node.js, PostgreSQL, Google Cloud, and AI-powered insights through Google Gemini, they delivered an MVP with real-time data filtering and automated calendar generation.
Outcome
Enhanced efficiency and data accuracy
The new platform eliminated the manual processes that slowed down planning. The client’s teams can now quickly filter diagnostic and historical data, generate optimized promo calendars, and collaborate seamlessly.
A foundation for future innovation
With the success of the MVP, the company expanded the scope to include advanced AI-driven features in its 2025 roadmap. Toptal’s expertise not only solved the immediate challenges but positioned the company at the forefront of AI-powered promotion planning.
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