Toptal optimizes Shopify landing pages, driving 40% more engagement and up to a 30% increase in conversion rate.

A direct-to-consumer campaign turned to Toptal to optimize Shopify landing pages targeting bestselling authors and overcome inefficiencies in conversion and integrations.

Client

A US-based direct-to-consumer brand selling products online through its Shopify storefront.

Industry

Consumer Products

Delivered Services

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Challenge

The client struggled to boost conversions while integrating HubSpot with Shopify, leading to poor engagement and limited tracking of campaign performance.

Solution

Collaborative Design

Toptal assembled experts in project management, marketing, and development to design and refine Shopify landing pages through A/B testing and iterative improvements.

Streamlined Integrations

Toptal implemented a server-side integration strategy with HTML and CSS refinements that seamlessly connected HubSpot with Shopify and improved operational efficiency.

Outcome

Higher Conversion Rates

The optimized pages delivered an estimated 15% to 30% increase in conversion rates and improved user engagement by 40%, proving the impact of Toptal’s approach.

Foundation for Growth

These integrations enabled accurate performance tracking and established a scalable framework for sustained growth and future campaign optimization.

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