Toptal boosts engagement and increases transactions by 50% for e-commerce company.
Toptal helped a leading e-commerce gift card platform enhance its UX, resulting in significant increases in user engagement and transaction volume.
Client
A U.S.-based e-commerce platform offering gift card creation and digital payment options to consumers.
Revenue
Industry
TechnologyDelivered Services
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The company’s lengthy multi-step gift card creation process and technical validation errors discouraged registrations and led to user frustration.
Solution
Streamlined UX
Toptal redesigned the gift card creation process into a seamless single-page interface using Webflow, improving aesthetics and usability while ensuring real-time validation.
Enhanced Payment Integration
Toptal integrated Apple Pay and expanded gift card provider options, optimizing validation management with a component-based design in Ruby on Rails.
Outcome
100% User Engagement Increase
Within three months of implementation, user sign-ups doubled as the streamlined process made the platform more accessible and user-friendly.
Boosted Transaction Volume
Transaction volume increased by 50%, driven by the simplified UX that encouraged more interactions and engagement.
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