Toptal helps boost engineering design firm’s qualified leads by 20% and engagement rate by 18%.
An engineering design firm sought Toptal’s expertise to develop an effective go-to-market strategy and overcome challenges in building a digital footprint and attracting quality leads.
Client
A U.S.-based design agency co-founder serving startups and VC-backed firms with brands, websites, and pitch decks.
Revenue
Industry
IndustrialsDelivered Services
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Schedule a CallChallenge
The company faced the critical challenge of generating quality leads within tight budget constraints, with an insufficient online presence complicating client attraction and limiting business growth.
Solution
Targeted Marketing Initiatives
Toptal swiftly collaborated with company leadership to create an effective go-to-market strategy, launching dynamic social media and strategic email marketing campaigns tailored to attract quality leads.
Sustainable Brand Development
Toptal worked systematically to prioritize business opportunities, establishing a strong brand presence through thought leadership and distinctive value propositions amid budget constraints.
Outcome
Substantial Growth Achieved
The targeted digital marketing initiatives resulted in a 20% increase in qualified leads, a 75% boost in web traffic, and an 18% rise in engagement rates.
Expanded Market Position
These efforts led to expanded client outreach and improved client retention across new industries, equipping the company with a sustainable lead generation model aligned with its business goals.
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