Toptal boosts fintech company’s sign-ups by 200% with user-centered redesign.
A fintech company sought Toptal to revamp its private pricing and liquidity platform after the initial design led to prolonged development cycles and poor user engagement.
Client
A private markets investing platform providing real-time data, valuations, and access to pre-IPO opportunities.
Revenue
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
The first version of the fintech company’s platform proved inadequate, leading to multiple costly development cycles that failed to meet user engagement and functionality goals.
Solution
User-centered Design
Toptal initiated a user-centered design process and employed iterative design techniques to facilitate rapid feedback and continuous improvements.
Data-driven Strategy
Toptal implemented a data-driven decision-making framework, creating a scalable design system that enhanced user engagement and informed key design choices.
Outcome
User Growth
Following the platform redesign, the company saw a 200% increase in user sign-ups, demonstrating the effectiveness of the revitalized platform.
28% Improved Engagement
User engagement metrics surged, with a 28% month-over-month increase in active users, contributing to better scalability and retention.
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