Toptal drives 39% revenue growth for fitness app with App Store Optimization strategy.
A fitness technology company turned to Toptal to improve app visibility and reduce reliance on paid acquisition by developing a scalable, regionally tailored App Store Optimization (ASO) strategy across iOS and Google Play platforms.
Client
A digital-first outdoor lifestyle company offering content, mapping tools, and experiences for adventure enthusiasts.
Employees
Revenue
Industry
Consumer ServicesDelivered Services
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Schedule a CallChallenge
The client’s apps struggled to gain traction in a saturated marketplace, with poor keyword performance and a reliance on paid ads that limited ROI and stalled organic growth.
Solution
Keyword Optimization Strategy
Toptal’s ASO specialist conducted deep, region-specific keyword research, analyzed search trends and competitors, and implemented targeted updates to maximize high-intent keyword exposure across multiple markets.
Metadata Localization Framework
Toptal deployed a fully localized metadata strategy—including customized titles, descriptions, and visuals for each region—paired with iterative testing and performance tracking for continuous refinement.
Outcome
Visibility Gains Achieved
These enhancements drove a 20% increase in high-intent keywords ranking in the top five positions, significantly boosting discoverability across both iOS and Google Play.
Revenue and Downloads Growth
The updated ASO framework delivered a 15% month-over-month rise in downloads and a 39% revenue increase, enabling the client to scale efficiently without expanding paid acquisition efforts.
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