App Store Optimization Services

App Store Optimization Services – Maximize Visibility to Accelerate Mobile Growth

Expand your application’s reach with Toptal’s App Store Optimization (ASO) Services. We combine market research and data insights with keyword strategy and creative testing to increase your app’s visibility across major global app stores and grow your user base.

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Clients Served

35,000+

Total Vetted Professionals

30,000+

Toptal Total Projects Delivered

85,000+

Years in Business

15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal App Store Optimization Services

Our App Store Optimization Services cover every stage of your app’s growth, from keyword research to conversion optimization. Each offering is designed to increase visibility, drive organic downloads, and deliver consistent growth impact.

Listing Optimization

Refine metadata and visuals in the App Store and Google Play to improve rankings and drive organic installs.

User Review Management

Monitor and respond to feedback to build trust, boost ratings, and increase retention.

Conversion Optimization

Fine-tune store elements to boost install rates and maximize user acquisition.

Paid Campaign Management

Optimize Apple Search Ads and Google App Campaigns to boost visibility in the App Store and Google Play.

A/B Testing

Test visuals, messaging, and layouts to identify the highest-converting combinations.

Keyword Research

Uncover effective keywords to boost search visibility and connect with your target audience.

Metadata Optimization

Enhance app titles, descriptions, and tags to strengthen rankings and drive organic installs.

App Icon Design

Create visually compelling icons that capture attention and improve click-through rates.

Preview Video Creation

Develop engaging preview videos that highlight product value and increase user interest.

Competitor Analysis

Analyze competing apps to identify strategic gaps, category trends, and ranking opportunities.

App Localization

Translate and adapt listings to increase performance across international markets.

Screenshot Optimization

Design engaging screenshots that highlight value, showcase key features, and drive more downloads.

Looking for guidance about the perfect app store optimization service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver App Store Optimization Services

Our app store optimization experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

We will create your unique project timeline, process, and first drafts, whether you’re optimizing for higher install rates or improving keyword rankings.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a senior growth strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.

Previously At

CUSTOMIZED SOLUTIONS

App Store Optimization Solutions That Deliver Value

Toptal delivers leading app store optimization Services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent and Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Digital Marketing Practice Lead

Delivery Manager

ASO Consultant

Growth Marketing Strategist

Creative Copywriter

Marketing Data Analyst

Mobile Marketing Expert

SEO Expert

Jeff Gangemi

Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Fernando D'Annunzio

Verified Expert in Marketing

9+ Years

of Experience

ASO Consultant

Fernando has experience in search engine marketing, PPC, e-commerce, cybersecurity firms, regional banks, and B2B and B2C companies. He has worked with the Ledgen Group, Caterpillar, Lending Tree, and NBA and NHL teams, and has managed budgets of up to $1 million per month. Additionally, Fernando is a quick learner who has deep knowledge of SEO, expertise with AI for digital media, and has worked in audits, content planning, and on-page optimization.

Previously at

Gustavo Loureiro dos Reis

Verified Expert in Marketing

12+ Years

of Experience

Growth Marketing Strategist

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a focus on enhancing conversion. Gustavo's expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

Johan Peter Sundberg

Verified Expert in Marketing

26+ Years

of Experience

Creative Copywriter

Johan started his content career at 15, writing a fanzine, and soon moved into journalism and videography. With a master's degree in film, he has gained experience as a linguistic QA tester, transcreator, and copywriter. In 2013, Johan took the first content strategy course offered online and has since led teams in senior roles across government agencies, NGOs, startups, and enterprises, achieving award-winning results.

Previously at

Daniel McKean

Verified Expert in Marketing

20+ Years

of Experience

Marketing Data Analyst

Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand's digital presence.

Previously at

Camila Pereira

Verified Expert in Marketing

13+ Years

of Experience

Mobile Marketing Expert

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master's degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Denes Gaspar

Verified Expert in Marketing

6+ Years

of Experience

SEO Expert

Denes is a seasoned SEO and AEO expert who has successfully managed and implemented hundreds of online marketing projects across diverse sectors, including eCommerce, B2C, and B2B. With a proven track record of working with both small startups and large multinational companies, he possesses extensive knowledge of international business. Denes excels at collaborating with cross-functional teams, is passionate about educating others, and delivering measurable results.

Previously at

On-demand Talent and Teams

30,000+ vetted professionals, ready to deploy individually or in teams.

ASO Consultant

SEO Expert

Data Analyst

CRO Expert

Growth Marketing Strategist

SEO Expert

Product Marketing Expert

CRO Expert

Visual Designer

Verified Expert in Marketing

12+ Years

of Experience

ASO Consultant

Sebastian has 12+ years of experience in digital marketing as a general manager focused on growth, performance, marketing, sales and management, business operations, and strategy. He has consulted for brands worldwide as a country manager, global marketing director, head of performance, and growth director, bringing deep expertise in app store optimization (ASO), performance marketing, SEO, conversion rate optimization (CRO), growth strategy, eCommerce, and more.

Previously at

Verified Expert in Marketing

15+ Years

of Experience

SEO Expert

Dmitry is an SEO and content marketing expert with solid experience growing organic traffic and revenue in scale-up and enterprise companies. His expertise—spanning technical and on-page SEO, content strategy, link building, and globalization—is rooted in hands-on work across 50+ sites and leading teams of 20+ specialists. He also collaborates cross-functionally to drive integrated and sustainable growth. At Skyscanner, Dmitry grew organic traffic by 4x and email subscribers by 20x in two years.

Previously at

Verified Expert in Marketing

7+ Years

of Experience

Data Analyst

Ángela brings a unique blend of financial expertise and marketing acumen, honed through years at a Big Four firm and global performance marketing roles. With a strong data analysis and decision-making foundation, she leverages numerical precision to craft and execute high-impact, omnichannel marketing strategies. Skilled in client collaboration and cross-functional teamwork, Ángela consistently delivers results that exceed expectations, making data-driven insights the cornerstone of success.

Previously at

Verified Expert in Marketing

11+ Years

of Experience

CRO Expert

Renga is a product manager-turned-marketer and a digital leader who has built zero-to-one product and design organizations at Nike and Deloitte Digital. He has expertise in product strategy, research, and design across multiple digital products for B2B (including SaaS) and B2C clients across the globe, including data products. Renga has hands-on experience in the end-to-end product lifecycle and has worked at the intersection of product, marketing, and content to deliver exceptional experiences.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

Growth Marketing Strategist

Eugen is a growth marketing leader with 22+ years of experience driving user and revenue growth. Focusing on unit economics for long-term sustainability, his expertise at the crossroads of product, analytics, and marketing has delivered impressive results—from a 128% growth boost and 98% engagement increase to guiding startups to $100 million ARR. Eugen also bootstrapped a pioneering company to a successful exit, later growing its ARR to $40 million and 30% EBITDA.

Previously at

Verified Expert in Marketing

5+ Years

of Experience

SEO Expert

Michael is a seasoned marketing professional with experience across multiple industries and countries. He has driven growth and engagement for numerous brands, including Unilever. He specializes in digital marketing, SEO, and business strategy. At his agency, Michael worked with 20+ companies. He led a 200+ member edtech association from 45+ countries, hosted virtual events, and ranked #3 for all search terms at his previous digital marketing startup.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Product Marketing Expert

Ravi is a product and digital marketing leader with 21 years of experience across Europe, India, and the US. With over seven years of entrepreneurial experience, including founding his angel-funded healthtech venture, he's led product and marketing functions at Zalando and Amazon. Ravi is an SEO expert who has scaled organic traffic to millions of global users for various projects and startups.

Previously at

Verified Expert in Marketing

18+ Years

of Experience

CRO Expert

Alex is a senior conversion rate optimization (CRO) specialist fully equipped with hands-on knowledge of conversion strategy, A/B and MVT testing, and search engine optimization (SEO). He has a proven track record in social media strategy and management, content creation, and design, including branding, illustrations, web UI/UX, video motion graphics, and print. Alex aims to increase conversions to higher levels significantly in all projects he undertakes.

Previously at

Verified Expert in Design

13+ Years

of Experience

Visual Designer

An email and visual designer, Lucía has spent the last 13 years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.

Previously at

Looking for guidance about the perfect app store optimization service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect app store optimization service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Toptal drives 39% revenue growth for fitness brand with app store optimization strategy.

Challenge: The client’s apps struggled to gain traction in a saturated marketplace, with poor keyword performance and a reliance on paid ads that limited ROI and stalled organic growth.

Solution: Toptal’s ASO specialist conducted deep, region-specific keyword research, analyzed search trends and competitors, and implemented targeted updates to maximize high-intent keyword exposure across multiple markets. The ASO specialist also deployed a fully localized metadata strategy with customized titles, descriptions, and visuals for each region, paired with iterative testing and performance tracking for continuous refinement.

Outcome: These enhancements drove a 20% increase in high-intent keywords ranking in the top five positions, significantly boosting discoverability across both the App Store and Google Play, while the updated ASO framework delivered a 15% month-over-month rise in downloads and a 39% revenue increase, enabling the client to scale efficiently without expanding paid acquisition efforts.

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

See the Most Reliable Companies in America

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

See the Most Reliable Companies in America

OUR THOUGHT LEADERSHIP

Explore Insights From the App Store Optimization Field

Read the latest articles and resources to keep you current on emerging trends in app optimization, user acquisition, app marketing strategies, and more.

Gain a Competitive Edge With an App Review Analysis

An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.

Daniel Lipton

Verified Expert in Product Management

Daniel is a strategic product manager with 20 years of experience working with clients such as JPMorgan Chase and Fox Corp. Originally a software engineer, Daniel has led product development in various industries, including media, gaming, marketing, and finance.

Expertise

Product Strategy Consulting

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