Toptal migrates food company’s website to WordPress for enhanced engagement.

Toptal helped a leading food company overcome CMS challenges by migrating to WordPress, boosting promotional capabilities and digital engagement.

Client

A global dairy manufacturer producing cheese, yogurt, and beverages for retailers and foodservice partners worldwide.

Employees

9,000+

Revenue

$5B

Industry

Consumer Packaged Goods

Delivered Services

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Challenge

The outdated CMS hindered the marketing team’s ability to update the website, causing missed opportunities for timely content releases and promotions.

Solution

WordPress Migration

Toptal migrated the company from Umbraco to WordPress, developing a new theme and three custom plugins to enhance functionality and UX.

SEO Performance Optimization

Toptal used a systematic approach to ensure a seamless transition, optimizing SEO capabilities and site performance with advanced caching techniques.

Outcome

Improved Digital Presence

The migration led to a stronger digital presence, allowing the marketing team to manage content efficiently and increase engagement.

Empowered Marketing Teams

Toptal provided user-friendly tools and tutorials, enabling the marketing team to effortlessly maintain an up-to-date online presence.

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