Case Studies

Toptal revamps a leading freight tariff publisher’s website for enhanced user engagement.

A tariff publisher collaborated with Toptal to align its website with new branding and enhance the overall UX.

Client

A US-based freight tariff publisher providing tariff publishing and compliance tools for logistics carriers.

Revenue

$10M

Industry

Logistics and Transportation

Delivered Services

Custom Software Development ServicesApps and IntegrationsCloud ServicesData Analytics Services

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Challenge

The company aimed to update its website to improve navigation, refresh content, and enhance brand representation.

Solution

Website Redesign

Toptal started with a detailed design brief and extensive research, creating wireframes and high-fidelity designs.

Branding Collateral

Toptal developed various print assets, including sales leaflets and stationery designs, to reinforce the new brand identity.

Outcome

Increased User Engagement

The redesign led to a 250% increase in the use of the web contact form, enhancing user engagement significantly.

Boosted Sales by 30%

Branding efforts resulted in a 30% sales increase for one of the company’s main products, demonstrating improved marketing capabilities.

Custom Software Development ServicesApps and IntegrationsCloud ServicesData Analytics ServicesBrand Strategy ConsultingSoftware Prototyping ServicesUX/UI Design ServicesWeb Design ServicesWireframingCROUX StrategyInformation Architecture
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