Toptal helps holiday lighting company boost revenue 4–5x with custom design platform.
A holiday lighting company struggling to manage customer proposals and design changes through a paper-based process partnered with Toptal to build an interactive web application that simplified project management and supported business growth.
Client
A North Carolina–based family-owned painting contractor that also offers holiday lighting for homes and businesses.
Revenue
Industry
Consumer ServicesDelivered Services
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Schedule a CallChallenge
Managing decoration designs, customer requests, and approvals manually made it difficult to track revisions and follow up with clients. The process limited the company’s ability to take on more seasonal projects, with customer volume typically reaching 100 to 120 per season.
Solution
Interactive Design Platform
Toptal developed a mobile-friendly web application using React, React Konva, and Firebase, allowing customers to visualize holiday lighting designs on photos of their homes, request changes, and approve proposals online.
Automated Project Management
The application centralized customer records and project updates, introducing searchable project labels, automated email reminders, and reusable designs to simplify follow-ups and seasonal renewals.
Outcome
Increased Seasonal Revenue
More interactive design options and a simplified approval process helped the company increase seasonal revenue by approximately 4–5x compared with the previous year, with customers able to visualize and approve additional decorations.
Expanded Customer Capacity
The company grew from approximately 100 customers to more than 350 in a season, supported by faster proposal management and easier communication. Mobile access also allowed installation crews to reference approved designs on-site.
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