Toptal doubles campaign output and expands product catalog for global home fixtures brand.
Toptal helped a home fixtures manufacturer enhance its global branding, increasing digital campaign output and transforming its product catalog to better engage a high-end audience.
Client
A global manufacturer of kitchen, bath, power, and hospitality products known for design, engineering, and innovation.
Employees
Revenue
Industry
IndustrialsDelivered Services
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Schedule a CallChallenge
The company needed to deliver impactful 360 digital marketing campaigns and transform its product catalog, but struggled to maintain consistent, high-quality creative output due to internal constraints.
Solution
Tailored Digital Campaigns
Toptal developed 360 digital marketing campaigns using innovative storytelling techniques that aligned with luxury branding, targeting the company’s upscale audience.
Modernized Product Catalog
Toptal transformed the product catalog into a visually appealing lookbook format, using advanced Adobe tools to enhance the customer experience and brand perception.
Outcome
Campaign Output Increased
Toptal’s involvement doubled the company’s campaign output, increasing from two to four high-impact digital campaigns per month, which significantly boosted brand visibility.
Expanded Product Catalog
The product catalog was expanded from 150 pages to over 300, improving customer engagement and reinforcing the brand’s position in the luxury market.
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Schedule a CallMeet Toptal Talent
Discover talent from the Toptal network with expertise in the capabilities highlighted in this case study.
Raule Napier
Art Director
Years of Experience
8
Julio Lacerda
Product Marketing Manager
Years of Experience
11
Andy Shanks
Digital Marketing Specialist
Years of Experience
20Art Director
United States
Member since February 25, 2021
Raule is an entrepreneurial art director and designer specializing in branding, packaging, publication, product development, and content creation for lifestyle brands. Raule also has a 7-year background in mixology, specializing in craft cocktails and saké.