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GM, Marketing Agency

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

Previously At

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Marketing Agency/

Brand Marketing/

Brand Management Services

Brand Management Agency

Brand Management Services – Build and Strengthen Your Brand Identity

Elevate your brand with Toptal’s Brand Management Services. Our marketing specialists design and execute comprehensive strategies that enhance brand recognition, foster customer loyalty, and fuel sustainable growth.

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Clients Served

25,000+

Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Brand Management Services

Enhance your brand’s presence with expert brand management services. From strategy and planning to campaign execution, we help your business stand out in a competitive market.

Brand Strategy Development

Create a powerful brand strategy to strengthen your market position, drive customer loyalty, and ensure business growth.

Brand Voice Management

Unify all marketing channels and campaigns with a clear and compelling brand voice that resonates and inspires.

Target Market Research

Analyze target markets to identify ideal customers, reveal key market trends, and strengthen branding strategies with actionable insights.

Visual Identity Design

Build a strong visual identity with color schemes, typography, and branding elements that cultivate brand recognition and trust.

Online Brand Presence

Enhance your online brand presence by optimizing digital strategies to maximize visibility and deepen audience engagement.

Content Marketing Strategy

Develop strategic, audience-focused content that enhances customer interactions and boosts loyalty.

Social Media Branding

Build a cohesive social media brand presence with consistent messaging and strategic engagement across all platforms.

Public Relations Management

Build a strong brand reputation through strategic PR campaigns that build credibility, foster trust, and amplify visibility.

Customer Relationship Management

Strengthen customer relationships with strategies that improve satisfaction, deepen loyalty, and drive long-term growth.

Brand Differentiation

Position your brand to stand out, attract the right audience, and consistently capture attention in a crowded market.

Customer Engagement Strategies

Foster meaningful customer experiences that boost retention and fuel long-term brand growth.

Marketing Campaign Execution

Turn brand strategies into high-impact marketing campaigns that drive results and maximize ROI.

Looking for guidance about the perfect brand management service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Brand Management Services

Our brand management experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether you want to refine your brand positioning, optimize customer engagement, or ensure consistent messaging across all marketing channels.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Chris Krohn

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

Brand Management Solutions That Deliver Value

Toptal delivers leading brand management services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent & Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements

GM, Marketing Agency

Delivery Manager

Brand Manager

Brand Marketer

Digital Marketer

Brand Strategist

Brand Designer

Brand Storyteller

Chris Krohn

GM, Marketing Agency

Previously at

Experience

30+ Years

Brad DeFrank

Delivery Manager

Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.

Previously Managed Client

Experience

10+ Years

Kristin Bengtsson

Verified Expert in Marketing

30+ Years

of Experience

Brand Manager

Kristin is a brand manager and marketing expert with nearly three decades of experience driving impactful campaigns and brand transformations. At IKEA, she orchestrated the groundbreaking Airbnb collaboration, achieving a 22.75% increase in store visits and a global media reach of 800 million. Kristin also spearheaded Temple & Webster's first brand marketing function, delivering campaigns that boosted direct search traffic by more than 50% year-over-year. Her expertise in aligning media strategies with business goals ensures measurable results, enhanced visibility, and meaningful audience engagement.

Previously at

Tala Hammouri

Verified Expert in Marketing

14+ Years

of Experience

Brand Marketer

Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With more than 10 years of experience, three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries, like edtech, government, NGOs, healthcare, and F&B. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the UAE.

Previously at

Camila Pereira

Verified Expert in Marketing

13+ Years

of Experience

Digital Marketer

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of more than £7 million globally. With a master's degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

Previously at

Rebecca Berkowitz

Verified Expert in Marketing

10+ Years

of Experience

Brand Strategist

Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Alex Gurevich

Verified Expert in Design

17+ Years

of Experience

Brand Designer

For the last 17 years, Alex has built, managed, and led a design agency that provides branding, marketing, and web development services. He grew it from a small startup to one of the best brand design firms in the city in less than three years. During that time, Alex has provided branding, app design, and UI/UX solutions for clients in various industries, including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.

Previously at

Heather Mandel

Verified Expert in Design

30+ Years

of Experience

Brand Storyteller

Heather is a UX writer, communications strategist, copywriter, and brand storyteller with more than 30 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She loves developing world-class communications strategies and assets that support high-value lead generation and sales and create excellent customer experiences. Heather’ clients include TransUnion, Epicor, Lytx, Wells Fargo, Sony Pictures, The Walt Disney Company, The Bank of New York Mellon, Toshiba, Zapier, and News Corp.

Previously at

On-demand Talent & Teams

20,000+ vetted professionals, ready to deploy individually or in teams

Brand Manager

Brand Strategist

Designer

Marketing Expert

Campaign Manager

Brand Strategist

Designer

Brand Storyteller

Communications Expert

Verified Expert in Marketing

22+ Years

of Experience

Brand Manager

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Brand Strategist

Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communications, marketing consulting, strategy design, ad campaign creation, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes, and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Verified Expert in Design

10+ Years

of Experience

Designer

Charles is an expert brand strategist, product designer, and art director with more than 10 years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful branding identity process, visual direction, and UI/UX design.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Marketing Expert

Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Campaign Manager

Fernando has experience in search engine marketing, PPC, e-commerce, cybersecurity firms, regional banks, and B2B and B2C companies. He has worked with the Ledgen Group, Caterpillar, Lending Tree, and NBA and NHL teams, and has managed budgets of up to $1 million per month. Additionally, Fernando is a quick learner who has deep knowledge of SEO, expertise with AI for digital media, and has worked in audits, content planning, and on-page optimization.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Brand Strategist

Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic CPG experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.

Previously at

Verified Expert in Design

19+ Years

of Experience

Designer

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Brand Storyteller

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Communications Expert

Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.

Previously at

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Looking for guidance about the perfect brand management service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Ginni Media up-levels its brand identity while preserving its unique vibe.

Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.

Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.

Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.

I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.

Ginni Saraswati

Founder and CEO, Ginni Media

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Brand Management Field

Read the latest articles and resources to keep you current on emerging trends in brand management, digital marketing strategy, customer interactions, and more.

Rebrand Case Study: More Than Just a New Logo

Wise design decisions help companies reintroduce themselves through their visual identity. Follow along as a Toptal designer describes the thinking behind a logo redesign that led to a full-scale rebrand.

Rehan Saiyed

Verified Expert in Design

Rehan is a multidisciplinary designer who specializes in branding, UX, and customer experience design. Past clients include Target, Volkswagen, and the Commercial Bank of Qatar. He’s won more than 45 awards, and his work has appeared in international design publications.

Expertise

Rebranding

Previously at