Toptal transforms insurance app concept into a marketable product.

An insurance underwriting software company partnered with Toptal to turn user research into a polished, market-ready product, overcoming the absence of an in-house designer.

Client

A US-based insurance underwriting software company providing AI-powered tools for commercial insurance carriers.

Revenue

$5M

Industry

Financial Services

Delivered Services

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Challenge

The firm struggled to convert user research into a professional app without an in-house designer, hindering its ability to attract investors and clients.

Solution

Design Bridging

Toptal conducted user research and provided conceptual designs for branding and a seamless UX within two months, overcoming the company’s struggle to translate its research into a usable app design.

Collaborative Implementation

Toptal helped interview, hire, and train a design director and collaborated closely with executives and developers to ensure a feature-by-feature implementation to increase Agile points per sprint.

Outcome

Market-ready App

Toptal implemented app designs to exact specifications, conducting the UX QA process to reduce development rework and deliver a high-quality product.

Client and Investment Acquisition

Toptal’s detailed approach helped secure investment funding by showcasing a polished UX that also enabled the firm to secure its first client contract, marking a significant milestone.

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