Toptal improves HubSpot sales pipeline efficiency for legal tech SaaS provider.
A legal software company turned to Toptal to streamline its customer onboarding by resolving critical data inconsistencies across HubSpot, Stripe, and a custom e-commerce platform.
Client
A Stockholm-based legal tech company offering AI-powered trademark protection and brand management software globally.
Revenue
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
Disparate systems produced mismatched product and pricing data on deals, disrupting workflow automations and requiring extensive manual intervention to assign tasks correctly and on time.
Solution
Centralized Data Architecture
Toptal implemented a unified product and pricing management screen within the client’s back-office app, syncing information across HubSpot, Stripe, and the e-commerce system using custom API-driven workflows.
Structured Deal Creation
To prevent inconsistencies during manual entries, Toptal designed a new deal creation screen that restricted inputs to validated fields, enforcing data accuracy across systems.
Outcome
Seamless Platform Alignment
The centralized architecture eliminated discrepancies between platforms, enabling automated workflows to trigger reliably and reducing the need for manual correction.
Empowered Sales Teams
Sales and marketing teams gained autonomy through self-service product and pricing controls, eliminating reliance on developers and accelerating operational efficiency.
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