Toptal helps global manufacturer improve sales campaign management with real-time reporting.
A leading plumbing manufacturer partnered with Toptal to develop a more effective way for sales teams to track leads, prioritize follow-ups, and measure opportunities generated by marketing campaigns and events.
Client
A US-based home products company selling furnishings and fixtures to consumers.
Employees
Revenue
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
Campaign and lead data was fragmented across platforms, making it difficult for sales teams to track opportunities, prioritize follow-ups, and evaluate the effectiveness of trade shows, design events, and other marketing initiatives.
Solution
Centralized Campaign Insights
Toptal designed interactive Power BI dashboards that consolidated campaign and opportunity data, giving sales teams a unified view of leads, campaign performance, and opportunity status.
User-focused Sales Tools
Toptal worked with sales operations, product, and data teams to map the sales journey and design tools tailored to users’ needs, including filters by region, campaign type, and opportunity status.
Outcome
Faster, More Informed Follow-up
The new dashboards improved visibility into campaign opportunities and helped regional sales managers prioritize leads and act on them more quickly.
Reduced Manual Reporting
Centralized, real-time reporting reduced reliance on fragmented spreadsheets while giving sales and marketing teams greater visibility into campaign performance and ROI.
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