Toptal delivers scalable multilingual WordPress platform for manufacturing software company.
A manufacturing software company partnered with Toptal to migrate from TYPO3 to WordPress, streamlining global content management, improving multilingual SEO, and resolving CRM integration issues.
Client
An Israel-based manufacturing software company serving customers across global markets.
Employees
Revenue
Industry
TechnologyDelivered Services
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The client’s legacy CMS included deeply nested multilingual content, fragmented page elements, and unreliable Salesforce integrations, all of which slowed updates, created inefficiencies, and reduced global visibility.
Solution
Custom Migration Framework
Toptal developed a WP-CLI-based migration framework that automatically mapped complex multilingual content structures into WordPress while preserving media, SEO metadata, and site architecture.
Component System and CRM Sync
Toptal implemented a global design system using Elementor and ACF and built a custom plugin to route multilingual WordPress form data directly to Salesforce with validation and error handling.
Outcome
Streamlined Content Management
The marketing team gained full autonomy to manage content across 150+ pages without developer support, significantly reducing update turnaround times.
Expanded International Visibility
Multilingual SEO optimizations and structured translation linking improved international discoverability, supporting local sales teams and boosting engagement across global markets.
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