Toptal helps digital marketing agency scale 30 PPC campaigns to achieve higher ROAS and lower CAC.
A senior team member’s extended leave left the agency short-handed at a critical time. The agency partnered with Toptal to quickly add an experienced PPC specialist who could contribute with minimal onboarding.
Client
A US-based digital marketing agency managing paid search campaigns for multiple client accounts.
Employees
Revenue
Industry
Business ServicesDelivered Services
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A sudden staffing gap left the agency responsible for five high-budget client accounts and nearly 30 active pay-per-click (PPC) campaigns. To avoid disrupting performance or client service, they needed a senior PPC specialist who could step in with minimal guidance.
Solution
Immediate Account Ownership
Toptal quickly matched the agency with an experienced paid search specialist who assumed ownership of five client accounts, managing Google Ads campaigns and optimizing performance from day one.
Scalable Campaign Optimization
To manage approximately 30 concurrent campaigns efficiently, the specialist established a weekly optimization cadence and used AI to standardize performance reporting.
Outcome
Increased Public Awareness
The agency achieved higher return on ad spend (ROAS), lower customer acquisition costs (CAC), and increased conversions across multiple campaigns while maintaining uninterrupted service for key clients.
Streamlined Team Operations
A repeatable optimization process and standardized reporting helped the agency manage a demanding client workload more efficiently throughout the engagement.
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