Advertising Services

Advertising Services – Plan and Launch High-impact Campaigns

Plan, launch, and optimize advertising campaigns with Toptal’s Advertising Services. Our teams combine strategic planning, creative development, and data-driven media execution to reach the right audiences, improve conversions, and maximize campaign performance.

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Clients Served

30,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

85,000+

Years in Business

15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Advertising Services

From campaign strategy and creative development to media buying and performance optimization, our advertising services help you plan, launch, and refine high-impact campaigns across digital and traditional channels.

Ad Campaign Strategy

Develop tailored advertising strategies to align with business goals and maximize media efficiency.

Performance Marketing

Drive conversions through data-driven campaigns optimized with testing and real-time analytics.

Programmatic Advertising

Deliver targeted ads at scale with automated, data-driven media buying across digital platforms.

Google Ads Management

Launch and optimize search and display campaigns to reach high-intent users and boost traffic.

Advertising Audits

Evaluate current campaigns to uncover inefficiencies and identify opportunities for growth.

Social Media Advertising

Reach key audiences with strategic paid placements on LinkedIn, Meta, TikTok, and other platforms.

Landing Page Optimization

Improve conversion rates with landing pages designed to align ad messaging with user intent.

Creative Development

Design compelling, platform-optimized visuals and messaging that strengthen campaign performance.

A/B Testing and Analytics

Run controlled experiments across messaging, creative, and channels to continuously improve performance.

Out-of-Home Advertising

Plan and execute large-scale OOH campaigns across billboards, transit networks, and retail environments.

Display Advertising

Engage your audience with impactful banners and rich media ads across trusted publisher networks.

Video Advertising

Launch video ads on YouTube, Amazon, and connected TV platforms to increase engagement and reach.

Looking for guidance about the perfect advertising service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Advertising Services

Our advertising experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether your goal is to build a brand-led advertising strategy or optimize campaigns for measurable ROI.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Christine Olivas

Brand Marketing Practice Lead

Christine is Toptal’s Brand Marketing Practice Lead, guiding organizations in building differentiated brands and driving growth. She founded No Single Individual (NSI), an advertising talent platform, and brings leadership experience from global agencies, including Grey Advertising and TPN Commerce. Her expertise spans brand and communications strategy, creative and experiential programs, and scalable marketing models for B2B and B2C.

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CUSTOMIZED SOLUTIONS

Advertising Solutions That Deliver Value

Toptal delivers leading Advertising Services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

End-to-End Delivery by Toptal
On-demand Talent & Teams

End-to-End Delivery by Toptal

Comprehensive project delivery, tailored to your specific requirements.

Brand Marketing Practice Lead

Delivery Manager

Advertising Strategist

Performance Marketing Expert

Brand Strategist

Creative Director

Digital Marketing Expert

Copywriter

Christine Olivas

Brand Marketing Practice Lead

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of Experience

20+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Camila Pereira

Verified Expert in Marketing

13+ Years

of Experience

Advertising Strategist

Camila is a seasoned professional with 13+ years of experience in marketing and analytics. She has worked for agencies like Omnicom Media Group and companies like Just Eat, managing budgets of over £7 million globally. With a master’s degree in advertising and multiple certifications, Camila excels in agency transitions and establishing in-house teams. She is an innovative thinker who thrives on pushing boundaries, leveraging analytics and digital strategies to drive outstanding performance.

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Andre N. Walker

Verified Expert in Marketing

8+ Years

of Experience

Performance Marketing Expert

Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Previously at

Brion Roberto

Verified Expert in Marketing

24+ Years

of Experience

Brand Strategist

A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

Frédéric Demers

Verified Expert in Design

18+ Years

of Experience

Creative Director

Frédéric has over 18 years of experience in the interactive design industry and has worked for world-class advertising agencies and leading global brands. His work has contributed to advertising, eCommerce, and performance marketing projects for clients such as Paper Tiger, Locomotive, Merrell, and Shutterstock. Frédéric now works as an independent interactive art director, but his time is often spent collaborating with top talents in Montreal, Canada.

Previously at

Felipe Garces

Verified Expert in Marketing

21+ Years

of Experience

Digital Marketing Expert

Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communications, marketing consulting, strategy design, ad campaign creation, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes, and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Heather Mandel

Verified Expert in Design

30+ Years

of Experience

Copywriter

Heather is a UX writer, communications strategist, copywriter, and brand storyteller with more than 30 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She loves developing world-class communications strategies and assets that support high-value lead generation and sales and create excellent customer experiences. Heather’ clients include TransUnion, Epicor, Lytx, Wells Fargo, Sony Pictures, The Walt Disney Company, The Bank of New York Mellon, Toshiba, Zapier, and News Corp.

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On-demand Talent & Teams

20,000+ vetted professionals, ready to deploy individually or in teams

Advertising Strategist

Brand Strategist

Copywriter

Creative Director

Growth Marketing Expert

Social Media Strategist

Performance Marketing Expert

Integrated Marketing Strategist

Creative Marketing Strategist

Verified Expert in Marketing

17+ Years

of Experience

Advertising Strategist

Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he's an expert at developing bold and innovative solutions supported by data-driven analytics.

Previously at

Verified Expert in Design

11+ Years

of Experience

Brand Strategist

Charles is an expert brand strategist, product designer, and art director with more than 11 years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful branding identity process, visual direction, and UI/UX design.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Copywriter

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Verified Expert in Design

14+ Years

of Experience

Creative Director

A visual designer, Lucía has spent the last ten years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Growth Marketing Expert

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy that is always focused on ways to enhance conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

Verified Expert in Marketing

14+ Years

of Experience

Social Media Strategist

Blake is a dynamic strategist with more than 14 years of digital marketing experience that includes roles at Google, an Inc. 5000 Fastest-growing Startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and delivering updates on social media algorithms and content.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Performance Marketing Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Integrated Marketing Strategist

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Creative Marketing Strategist

Viktoriia is a creative marketing and project manager with more than 6 years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.

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Looking for guidance about the perfect advertising service for your needs?

Get a Free Consultation Now

Looking for guidance about the perfect advertising service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Toptal helps B2G SaaS company achieve 10.6% demo conversion rate with full-funnel campaigns.

Challenge: A SaaS company servicing government and defense sectors lacked SEM expertise. Without a paid media strategy, the company struggled to generate high-quality leads or demo bookings.

Solution: Toptal designed and executed full-funnel LinkedIn and Google Ads strategies using lead gen forms, competitor keyword targeting, and A/B tested creative to engage decision-makers across government contracting and defense. Toptal also integrated HubSpot and Google Analytics 4 to create custom nurture sequences, set up Looker Studio dashboards, and align landing page messaging with campaign goals.

Outcome: Toptal’s Search Engine Marketing Services generated 282 verified leads with work emails and job titles, achieving a 10.6% demo conversion rate. With lead tracking, segmentation, and reporting in place, the company built a predictable acquisition engine that improved visibility into ROI and sustained momentum for future sales efforts.

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

IBM — Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.

See the Most Reliable Companies in America

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

See the Most Reliable Companies in America

OUR THOUGHT LEADERSHIP

Explore Insights From the Advertising Field

Read the latest articles and resources to keep you current on emerging trends in brand management, digital marketing strategy, customer interactions, and more.

The Creative Advantage: How Leading Brands Drive Demand With Innovative Marketing Strategies

Don’t let data-centric marketing overshadow creative innovation. Toptal’s Growth and Digital Marketing Practice Lead shares fresh—and refreshed—approaches for creative marketing in the digital age.

Jeff Gangemi

Growth & Digital Marketing Practice Lead

15 Years of Experience

Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor's degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

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