Toptal elevates retail marketing analytics platform’s SEO rankings from 12 to 2.

Toptal enhanced a retail marketing analytics platform’s SEO by conducting a technical audit and implementing a data-driven keyword strategy, leading to improved rankings and increased organic traffic.

Client

A retail intelligence platform providing real-time data and analytics to help brands make smarter merchandising and pricing decisions.

Employees

200+

Revenue

$42M

Industry

Business Services

Delivered Services

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Challenge

The platform struggled with low search engine visibility for important keywords, limiting competitiveness and traffic in both the UK and US markets.

Solution

Technical SEO Overhaul

Toptal conducted a comprehensive technical SEO audit, restructuring the site architecture to improve indexing and visibility for crucial pages.

AI-driven Keyword Strategy

Toptal utilized AI tools to analyze competitors and identify content gaps, optimizing the platform’s SEO to target high-value keywords effectively.

Outcome

Improved Keyword Rankings

Critical keywords jumped from position 12 to position 2 on Google, demonstrating the success of Toptal’s targeted SEO strategy.

Increased Organic Traffic

The platform saw a 15% rise in UK traffic and a 20% increase in the US, significantly boosting its online presence and engagement.

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