Toptal elevates retail marketing analytics platform’s SEO rankings from 12 to 2.
Toptal enhanced a retail marketing analytics platform’s SEO by conducting a technical audit and implementing a data-driven keyword strategy, leading to improved rankings and increased organic traffic.
Client
A retail intelligence platform providing real-time data and analytics to help brands make smarter merchandising and pricing decisions.
Employees
Revenue
Industry
Business ServicesDelivered Services
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The platform struggled with low search engine visibility for important keywords, limiting competitiveness and traffic in both the UK and US markets.
Solution
Technical SEO Overhaul
Toptal conducted a comprehensive technical SEO audit, restructuring the site architecture to improve indexing and visibility for crucial pages.
AI-driven Keyword Strategy
Toptal utilized AI tools to analyze competitors and identify content gaps, optimizing the platform’s SEO to target high-value keywords effectively.
Outcome
Improved Keyword Rankings
Critical keywords jumped from position 12 to position 2 on Google, demonstrating the success of Toptal’s targeted SEO strategy.
Increased Organic Traffic
The platform saw a 15% rise in UK traffic and a 20% increase in the US, significantly boosting its online presence and engagement.
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