Toptal consultancy optimizes UX for global Fortune 1000 media conglomerate
The client’s streaming division needed product management from a SME to improve UX and enhance user access features for three previously acquired products.
Client
A U.S.-based talent and media company representing artists, athletes, and content brands worldwide.
Employees
Industry
Media and EntertainmentDelivered Services
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Schedule a CallChallenge
The streaming industry is under constant pressure to provide a cutting-edge user experience for creators. After supporting three new product offerings since 2019, the client wanted to build out existing features and resolve product frictions related to user access and profiles.
Solution
Rapid onboarding
In a matter of days, Toptal introduced the client to a streaming-focused product management consultant with over a decade of experience building teams and refining products to lead their product discovery.
Seamless coordination
Toptal performed a full audit of platform functionality and constructed a roadmap to address cumbersome user onboarding issues with a focus on user functionality. The consultant coordinated with technology, operations, and leadership teams to create a feasible solution.
Outcome
Unbiased expertise
By utilizing a third-party expert, the client received an unbiased assessment. Toptal’s consultant secured buy-in from multiple globally distributed teams to formulate a solution to bring the platforms up-to-date and improve platform access and customization options.
A 50% time savings
Sourcing vetted talent through Toptal saved the client resources and potentially three months of hiring time and enabled the client to receive an expert product improvement plan within four months of first contact.
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