Toptal creates brand-aligned, social-media-ready product demo videos for pet insurance company.
A pet insurance company partnered with Toptal to transform its product walkthrough videos into premium, brand-aligned content designed to showcase software features across social media and digital marketing channels.
Client
A US-based pet care company offering pet health plans and wellness products to individuals and organizations.
Employees
Revenue
Industry
Consumer ServicesDelivered Services
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Schedule a CallChallenge
The company’s internally produced product walkthrough videos did not meet its quality expectations, limiting its ability to effectively showcase software features through social media. It needed specialized motion design expertise that could deliver premium content within an established budget.
Solution
Premium Motion Design
Toptal used Adobe After Effects, Illustrator, and Photoshop to produce polished product walkthroughs featuring custom illustrations, dynamic camera movement, and 2.5D animation.
Scalable Creative Approach
Toptal developed a production approach that balanced premium visual quality with budget constraints, creating distinctive assets the company could own and use consistently with its broader brand.
Outcome
Higher-quality Product Marketing
The company gained polished product demos that more effectively showcased its software features and provided premium visual content for its social media marketing initiatives.
Strong Stakeholder Reception
The completed videos received enthusiastic feedback from stakeholders across the organization, including senior leadership, validating the creative direction and quality of the final assets.
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