Toptal reverses YoY revenue decline in just 60 days with multichannel marketing strategy for retail client.
Toptal combined expert-led digital marketing with unified performance reporting to improve marketing efficiency, restore revenue growth, and help a retail company achieve record monthly sales.
Client
A US-based retail company restoring revenue growth with a multichannel digital marketing strategy.
Revenue
Industry
Retail TradeDelivered Services
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A retail company faced declining sales, year-over-year revenue losses, and rising customer acquisition costs that threatened long-term profitability. Without clear visibility into marketing performance, the business struggled to identify which channels were driving results and where to invest its budget.
Solution
Multichannel Marketing Strategy
Toptal conducted comprehensive marketing audits and implemented a coordinated acquisition strategy across Google, Meta, Bing, and organic channels. Continuous optimization through biweekly performance reviews kept campaigns aligned with goals.
Structured Reporting
Using Google Analytics 4, Looker Studio, Google Tag Manager, Google Sheets, and Jira, Toptal established a centralized reporting framework, giving leadership complete visibility into marketing effectiveness, budget allocation, and performance across every channel.
Outcome
Record Revenue Growth
The new strategy reversed year-over-year revenue declines within 60 days, returning the business to sustained monthly growth and helping the company achieve its highest monthly revenue on record within a year.
Improved Marketing Efficiency
Unified reporting introduced marketing effectiveness metrics that helped leadership understand which campaigns were driving results, where additional investment would generate the greatest return, and how to scale growth with greater confidence. The improved performance also enabled the company to retain more call center staff and expand its product offerings.
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