Toptal’s expertise helps nearly double web conversions for ScienceBank.
ScienceBank partnered with Toptal to refine their go-to-market strategy, boost researcher engagement, and scale platform growth through targeted outreach.
Client
ScienceBank is a life sciences platform focused on engaging the global research community and supporting scientific discovery through scalable, data-driven solutions.
Employees
Industry
Healthcare and Life SciencesDelivered Services
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Schedule a CallChallenge
ScienceBank faced the challenge of reaching a niche audience without direct marketing expertise. Partnering with Toptal, they developed a referral-based growth plan, leveraging automation and top marketing talent to boost brand presence, conversions, and engagement.
Solution
Data-driven audience insights
Toptal conducted in-depth user interviews to analyze researcher motivations, refine social messaging, and optimize outreach strategies. By defining key personas and tailoring communications, the team ensured higher engagement and trust within the scientific community.
High-impact referral outreach
To maximize reach, the team developed a referral-based growth strategy. Leveraging automation, they identified authors who had cited high-profile editors and facilitated personalized outreach. This approach led to exceptional response rates and increased platform sign-ups.
Outcome
Higher engagement and conversion rates
Optimized messaging and strategic social media and email outreach doubled the website’s conversion rate and increased LinkedIn engagement to five times the industry average. LinkedIn outreach efforts also outperformed standard benchmarks by 30%.
Scalable long-term growth
ScienceBank’s click-through rates are now four times higher than the industry average. The refined user experience ensures consistently high conversion rates, creating a sustainable model for continued expansion.
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