Toptal helps Shape Health build a go-to-market engine, unifying brand and analytics for launch readiness.
Shape Health partnered with Toptal to create a structured marketing foundation and build an acquisition system that the team can operate and scale independently.
Client
A New Mexico-based health company helping providers extend care beyond visits through coaching and patient engagement.
Industry
Healthcare and Life SciencesDelivered Services
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Schedule a CallChallenge
Shape Health had a strong mission but lacked a cohesive go-to-market foundation. Messaging, audiences, and analytics were fragmented, making it difficult to generate demand, measure performance, or prepare for a scalable launch.
Solution
A structured, three-phase GTM framework
Toptal reframed Shape Health’s needs into a full go-to-market roadmap, delivered across foundation, activation, and optimization phases. This approach aligned audience definition, messaging, channel strategy, and analytics into one cohesive system tailored for a small startup.
Brand, creative, and performance infrastructure
Toptal unified Shape Health’s brand, personas, and messaging while establishing a full-funnel analytics model in PostHog and a streamlined HubSpot setup for lead capture and lifecycle management. The team launched paid pilots, refined creative with AI-supported workflows, and delivered a brief outlining early B2B partnership opportunities.
Outcome
A complete, scalable GTM engine
Shape Health now has a fully integrated marketing foundation, from messaging and creative to paid playbooks, funnel design, and analytics dashboards, allowing the team to launch confidently and operate without external dependency.
Faster execution and clearer decision-making
The new system gives the founders clarity on their audience, tools to measure performance end-to-end, and repeatable processes for generating and converting demand. With stronger alignment across brand, content, and data, Shape Health is positioned to launch efficiently and scale both B2C and future B2B growth initiatives.
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