Toptal helps asset management provider uncover $100M in new market potential.
A fast-growing asset management software provider turned to Toptal to refine its growth strategy, identify overlooked opportunities, and create a scalable model for market expansion.
Client
A US-based asset-management software provider sharpening its growth strategy and market targeting.
Employees
Revenue
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
The client’s organic growth strategy hindered consistent scaling, limiting their ability to target the right industries and efficiently penetrate high-value markets.
Solution
Rapid Market Insights
Toptal conducted 22 in-depth interviews with subject matter experts across health, finance, and public administration, uncovering critical gaps in customer segmentation and untapped market demand.
Structured Growth Framework
Toptal developed a systematic six-pillar framework—spanning Ideal Customer Profile, organization size, behaviors, channels, product features, messaging, and key enablers—to guide scalable decision-making.
Outcome
Data-driven Discovery
These insights revealed a previously unaddressed $100M Total Addressable Market, enabling precise prioritization of high-value industries and sharper market-entry strategies.
Scalable Growth Model
The new framework strengthened the provider’s positioning and customer targeting, laying a foundation for sustainable, data-backed growth and long-term competitive advantage.
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