Toptal helps supply company create cohesive identity for new stand-alone brand.
A supply company partnered with Toptal to build a distinct, enduring visual identity for a new business venture, establishing the foundation for a stand-alone brand spanning print, digital, educational content, and future initiatives.
Client
A US-based building materials supply company building a cohesive identity for a new brand.
Employees
Revenue
Industry
ConstructionDelivered Services
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Schedule a CallChallenge
The company needed to transform decades of operational expertise into a credible visual identity that could stand independently from its existing brands. The new brand required a cohesive system that conveyed authority and practical experience while remaining flexible enough to support an upcoming book, website, educational content, speaking engagements, and future growth.
Solution
Strategy-led Brand Development
Toptal developed a brand strategy, drawing on an existing understanding of the client’s broader ecosystem to establish distinct positioning and creative direction. Close collaboration with the CEO enabled rapid iteration while supporting the long-term vision.
Complete Visual Identity System
Toptal created logo variations, typography, a color palette, production-ready assets, and a brand identity essentials guide designed for consistent use across print and digital applications.
Outcome
Foundation for a Stand-alone Brand
The completed identity established a cohesive visual foundation for the new brand, providing a scalable system capable of supporting a forthcoming book launch, website, educational content, and future expansion.
Continued Strategic Partnership
The client’s satisfaction led directly to an additional engagement with Toptal to design the hardcover book, extending a multiyear design partnership and demonstrating continued confidence in Toptal’s work.
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