Design Process

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Branding Is Dead, CX Design Is King

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

6 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Remote Working As a Freelance Designer

We chat with Toptal Design Lead Lubos Volkov—who’s worked remotely his whole career—about tips and strategies for balancing life, work, and the pleasure of a remote setting.

6 minute readContinue Reading
Luboš Volkov

Luboš Volkov

Luboš is Toptal’s Lead Product Designer, and along with his team has led all design initiatives at Toptal since 2012.

The Complete Guide to UX Research Methods

UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.

7 minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

UX Myths – Prototyping, User Testing, and UX Deliverables

Prototyping, user testing, and UX deliverables are important to the design process, but there are some UX myths that can put these processes at risk of being devalued by clients.

9 minute readContinue Reading
James Tucker

James Tucker

James is a problem-solver who fuses cognitive science techniques with interaction design to make products people love.

What Is Strategic Design Thinking and How Can It Empower Designers?

Designers are not mere pixel pushers. If they improved communication and employed their skills more effectively through strategic design thinking, they could make a bigger impact with their work.

8 minute readContinue Reading
Kent Mundle

Kent Mundle

Kent is a globally recognized environmental designer who uses design and writing to create innovative and transformative experiences.

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Yours Truly, Freelance Design Advice

It wasn’t easy, but you looked uncertainty in the eye and made the biggest bet of your career. Now what? We’ve got an encouraging word for new freelancers and anyone who’s braved self-employment.

< 5 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

How to Structure an Effective Typographic Hierarchy

Since designers work with so much text-based content, creating an effective typographic hierarchy—one that clearly shows what information is most important—is a vital skill for designers to master.

7 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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