Enterprise

Showing 1-9 of 11 results
DesignIcon ChevronBrand Design

How to Define a Brand Voice for Maximum Impact

by Nicola Fleming

A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

5 minute readContinue Reading
DesignIcon ChevronDesign Process

Think Business – How to Increase Your Designer Value

by Damola Taiwo

The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.

< 5 minute readContinue Reading
DesignIcon ChevronDesign Process

A Field Guide to DesignOps

by Micah Bowers

DesignOps is a mindset that frees designers to focus on problem-solving. The approach allows staff to optimize processes and ensure that design is an integral part of organizational strategy.

5 minute readContinue Reading
DesignIcon ChevronTools and Tutorials

How to Work Remotely When It Matters Most

by Micah Bowers

Remote work isn’t a novelty, it’s the natural progression of our tech-driven world. We’re sharing nine timely tips for working remotely. Done right, there’s no better way to design.

6 minute readContinue Reading
DesignIcon ChevronUX Design

Brands Still Matter – Brandless Boom to Bust

by Micah Bowers

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

6 minute readContinue Reading
DesignIcon ChevronUX Design

Solutions, Not Art – The True Business Value of Design

by Andres Esquivel

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5 minute readContinue Reading
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The Art of Virtue Signaling: Why so Many Brands Get It Wrong

by Micah Bowers

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

7 minute readContinue Reading
DesignIcon ChevronUX Design

B2B UX – Common Obstacles and Attainable Solutions

by Samuel J. Horodezky

Bad B2B UX is everywhere—but the situation is not hopeless. By understanding the pitfalls, and having a strategic user-centered design plan, designers can pave the way to saving enterprise software.

10 minute readContinue Reading
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The True ROI of UX: B2B Redesign Case Studies

by Miklos Philips

UX designers often need to convince company executives on the ROI of a UX redesign initiative. Here are some real-life B2B redesign case studies a UX team identified in order to make a compelling case.

8 minute readContinue Reading

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