Enterprise

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Nicola Fleming

How to Define a Brand Voice for Maximum Impact

By Nicola Fleming
A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
5 minute readContinue Reading
Damola Taiwo

Think Business: How to Increase Your Designer Value

By Damola Taiwo
The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.
< 5 minute readContinue Reading
Micah Bowers

A Field Guide to DesignOps

By Micah Bowers
DesignOps is a mindset that frees designers to focus on problem-solving. The approach allows staff to optimize processes and ensure that design is an integral part of organizational strategy.
5 minute readContinue Reading
Micah Bowers

How to Work Remotely When It Matters Most

By Micah Bowers
Remote work isn’t a novelty, it’s the natural progression of our tech-driven world. We’re sharing nine timely tips for working remotely. Done right, there’s no better way to design.
6 minute readContinue Reading
Micah Bowers

Brands Still Matter: Brandless Boom to Bust

By Micah Bowers
The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.
6 minute readContinue Reading
Andres Esquivel

Solutions, Not Art – The True Business Value of Design

By Andres Esquivel
Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.
5 minute readContinue Reading
Micah Bowers

The Art of Virtue Signaling: Why so Many Brands Get It Wrong

By Micah Bowers
Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.
7 minute readContinue Reading
Samuel J. Horodezky

B2B UX – Common Obstacles and Attainable Solutions

By Samuel J. Horodezky
Bad B2B UX is everywhere—but the situation is not hopeless. By understanding the pitfalls, and having a strategic user-centered design plan, designers can pave the way to saving enterprise software.
10 minute readContinue Reading
Miklos Philips

The True ROI of UX: B2B Redesign Case Studies

By Miklos Philips
UX designers often need to convince company executives on the ROI of a UX redesign initiative. Here are some real-life B2B redesign case studies a UX team identified in order to make a compelling case.
8 minute readContinue Reading

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