Creative Direction

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Product Strategy: A Guide to Core Concepts and Processes

In this age of lean startups, designers often find themselves in stretch roles where they are in charge not only of a product’s design but also of coming up with the type of product to build.

8 minute readContinue Reading
Tanya Junell

Tanya Junell

Visual design experiments often become popular design trends and suddenly they are seen everywhere. Here are a number of hot graphic design trends and some of the top tutorials on how to create them.

8 minute readContinue Reading
Miklos Philips

Miklos Philips

Creativity Exercises to Boost Your Designs

Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

7 minute readContinue Reading
Bree Chapin

Bree Chapin

Presentation Design and the Art of Visual Storytelling

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

11 minute readContinue Reading
Micah Bowers

Micah Bowers

Brand Illustration 101: Visualizing the Narrative

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

8 minute readContinue Reading
Micah Bowers

Micah Bowers

Why Startups Need a Styleguide

The top five reasons why creating a styleguide early is especially important for startups in spite of the inherent challenges.

10 minute readContinue Reading
Benoît Chabert

Benoît Chabert

Design for Emotion to Increase User Engagement

When done well, emotional design increases engagement and can elicit an emotion that will deliver a positive response in users.

9 minute readContinue Reading
Miklos Philips

Miklos Philips

10 Videos All Designers Should Watch

From the great industrial designer Dieter Rams explaining his principle of design to Adam Grant discussing the habits of original thinkers, we’ve curated a list of our favorite design videos.

< 5 minute readContinue Reading
Bree Chapin

Bree Chapin

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