Mobile App

Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.

The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.

Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.

Generative AI is a potent tool, but text prompting can make it hard for users to get the results they want. Four design experts share ideas for making AI prompting more intuitive and accessible to a wider range of users.

Designers can create safer dating app UX through robust ID verification methods, reporting tools, and design features that clarify consent.

Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

Contrary to conventional wisdom, there are times when making products harder to use can be beneficial. Here’s how to use positive friction to enhance UX security and user trust.

Animation can make data more comprehensible, engaging, and useful, especially on mobile. When animating data visualizations, designers should use motion design principles—and avoid common pitfalls.

Applying best practices—such as streamlining onboarding, implementing UI elements consistently, and communicating errors—will ensure your mobile product delivers an optimal experience and exceeds user expectations.