UX Posts

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
Cameron Chapman
The Role of Color in UX

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.

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Miklos Philips
The 10 UX Deliverables Top Designers Use

Regardless of the environment or size of a project, UX professionals need a variety of deliverables to help facilitate design communication with various stakeholders and teams, document work and provide artifacts for meetings and ideation sessions. Here are 10 of the most common UX deliverables.

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Sergio Ortiz
How to Design Delightful Experiences for the Internet of Things

The next wave of IoT will connect millions of devices. The skills needed in this new paradigm will shift from component thinking to whole systems thinking.

In this article, Toptal designer Sergio Ortiz writes about the Internet of Things, its design implications, how it will change the way businesses operate, and how we see the world—and how to help make homes, cities, and factories smarter and more efficient.

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John Roose
How to Conduct Usability Testing in Six Steps

What can be done easily and inexpensively to substantially improve your product designs? User testing. User testing digital product designs is imperative if you are to design “useful” products.

This six-part process by Toptal designer John Roose describes how the insights you gain from observing how actual users use your product are well worth it.

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Bilal Mohammed
How to Hook eCommerce Shoppers through UX Design

Flipkart, India’s leading eCommerce marketplace, questioned why they were losing customers and asked themselves: How do you build a loyal customer base, increase engagement and solve the issue of app uninstalls? What behaviors should be studied to come up with a winning solution? The answer lay in designing a habit-forming experience.

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Miklos Philips
A Rant Against Pretty Designs

Often, designers make the mistake of designing apps for their own vanity, focusing on the veneer instead of designing a great user experience. As Steve Jobs once said, “Most people make the mistake of thinking design is what it looks like.”

In this article, Toptal UX Designer Miklos Philips discusses Jobs’s point of view and clarifies the importance of designing for people.

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Cai Cardenas
20 eCommerce UIs That Make Shopping Easier

Check out a collection of mobile eCommerce inspirations created by different designers from around the world. Toptal Designer Cai Cardenas curated a selection of designs that each delights their users.

Some of the screens are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Waldek Graczyk
Illustration Inspirations to Help Breathe Life Into Your Brand

Check out a collection of custom illustration inspirations created by different designers from around the world. Toptal Illustrator Waldek Graczyk curated a selection of illustrations that each finds a way to represent its respective brand.

Some of the illustrations are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Lauren Holliday
The Best Design Articles of 2016

Today, in a world where only three percent of adults spend time learning each day, reading is a competitive advantage.

To jumpstart your learning in 2017, we’ve curated the absolute best design links published around the web in 2016. You’re welcome.

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Kent Mundle
Convert Visitors With These Landing Page Inspirations

Check out a collection of landing page design inspirations created by different designers from around the world. Toptal Technical Blog Editor Kent Mundle curated a selection of designs that each finds creative ways to convert visitors into leads.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Michael Abehsera
Taking IKEA Out of Its Box and Redesigning It for 1.6B Users

Although IKEA is one of the world’s most well-known retailers, its online presence doesn’t reflect the same success. Too many users find that the brand’s online presence is cluttered, difficult to navigate, and doesn’t reflect a more modern lifestyle.

In this article, Toptal Lead Design Blog Editor Michael Abehsera leads a redesign of IKEA’s online presence, exploring how the user experience can be overhauled to fix some of its most pressing issues.

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Santiago Baigorria
Upgrade Your Analytics With These Dashboard Design Inspirations

Check out a collection of analytics dashboard design inspirations created by different designers from around the world. Toptal Designer Santiago Baigorria curated a selection of designs that each offers insightful analyses.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Luciano Vizza
What Google and Adobe Can Teach Us About Feature Creep

Most designers know that feature creep is a big time problem, but knowing is only half the battle. How do we stop feature creep from smothering our projects?

In this article, Toptal Designer Luciano Vizza guides us through the steps to recognize and dispel feature creep in your next project. One extra feature might not sink the ship. But, it doesn’t take long for one feature to become 20 features, and before you know it, Captain, you are going down with the ship.

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Jônatas Vieira
Turn Error Into Opportunity With These 404 Page Inspirations

Check out a collection of 404 page design inspirations created by different designers from around the world. Toptal Designer Jônatas Vieira curated a selection of designs that offer a unique solution.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Jônatas Vieira
The Complete Guide to Cross Cultural Design

Designing across cultural boundaries has broader implications and more challenges than Google Translate can solve. Designers must consider not just language differences, but also cultural tendencies, values, and taboos.

In this article, Toptal designer Jônatas Vieira gives us the tools to navigate cultural boundaries and shows us one of his own projects that taught him the value of cross-cultural design.

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Michael Abehsera
Design for Reality, Not Glory

Designers too often work for their ego and choose to redesign the next billion-user start-up to boost their career, rather than doing something that will really help them grow. We receive no substantial criticism when publishing portfolio work online, but when we design for reality we put ourselves in a position to learn.

In this article, Toptal Lead Blog Design Editor Michael Abehsera shows us how to kill our egos, design for the small and local, and to always be students.

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Kent Mundle
Delight Users at Checkout With These Payment Page Inspirations

Check out a collection of payment design inspirations created by different designers from around the world. Toptal Technical Editor Kent Mundle curated a selection of designs that each offer unique UI solutions to the popular platform.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Bree Chapin
The End of Sandboxes: Changing the Unit of Design

Most people know that the world of digital products, and how we design them, is changing every day. The question that we must ask then is: how will this affect the role of designers in the future?

In this article, Toptal designer Bree Chapin gives us an overview of user interactions today and how they are changing for tomorrow. Keep reading to learn how designers have to pivot and redirect their foci to create products and services that can adapt for the future.

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Tanya Junell
The Definitive Guide to Building Apps For Children

Recent studies have found that in the U.S., 75 percent of children younger than eight have access to a smartphone or tablet, as do 36 percent of kids under the age of one. Although video games and apps have always carried the stigma of being detrimental to youth development, science has proven that some products can actually enhance a child’s cognitive strength. This presents a great opportunity and responsibility to digital designers and developers to influence tomorrow’s generations in a positive way.

In this guide, Toptal Designer Tanya Unger breaks down the differences and similarities between designing for kids and designing for adults. Then she presents a proven framework and offers some additional tips.

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Kent Mundle
Let’s Redesign Facebook: 10 Inspirations to Get You Started

Check out a collection of new Facebook redesigns created by different designers from around the world. Toptal Technical Editor Kent Mundle curated a selection of designs that each offer unique UI solutions to the popular platform.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Kent Mundle
Get Inspired With These Data Visualisations

Check out a collection of intuitive data visualisations created by different designers from around the world. Toptal Technical Editor Kent Mundle curated a selection of designs that each offer unique UI solutions to data.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Michael Abehsera
Write or Fade Away as a Designer

As freelance designers, we tend to search for any way to leverage our careers to get more and better work. However, with so many opinions online it can be difficult for designers to know how to invest their time. Writing is one of the highest ROI skills a designer can develop.

In this article, Toptal Lead Design Editor Michael Abehsera talks with some of the best designers around the world who write to leverage their careers. Keep reading to learn how you too can get writing.

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Michael Abehsera
The Art of Stealing: How to Become a Master Designer

Many people believe that designers are unicorns, gifted or special in some way. They’re not. Truth is, anyone can become a great designer if they’re willing to put in years of hard work, experimentation, and failure. All it takes is a simple mindset shift. Instead of looking at other designers’ work with envy, think of it as the key to your success.

In fact, interactive design has a lot in common with the open source software community: You can master it by stealing and copying from the best of the best. Start by getting to know Dribbble’s rebound feature.

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Nick Vyhouski
Everything You Need to Know about UX Sketching

UX sketching is a crucial, yet often overlooked, aspect of user-experience design. Sketching is a very efficient way of communicating design ideas while allowing designers to try out a multitude of options and iterate them before settling on one.

In this post, Toptal Freelance Designer Nick Vyhouski explains UX sketching step by step and outlines a range of tips and techniques used by leading designers.

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Andrew Graunke
How CrunchBase Should Be Designed

Despite the widespread use of the start-up tracker CrunchBase, Toptal Freelance Designer Andrew Graunke believes that its site could use a redesign. Can the redesign transcend an aesthetic makeover, and improve user and business goals as well?

In this article, Andrew walks us through his thorough redesign and reorganization of the CrunchBase website. His process includes wireframes, design reviews, and a usability test.

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Goran Ramljak
When We Should Redesign: An Automotive Case Study

When is the best possible time for a company to conduct a website redesign? What needs to be done in a redesign to ensure another won’t be needed for a long time to come?

In this article, Freelance Designer Goran Ramljak walks us through his redesign case study, exposing key issues with the automotive digital space in the process.

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Becze Szabolcs
Android Developer’s Guide to Fragment Navigation Pattern

Navigation in mobile applications, when done right, can have tremendous positive impact on overall user experience. Android offers application developers multiple ways of implementing navigation in their application. However, not all navigation patterns are created equal.

In this article, Toptal engineer Becze Szabolcs shows us how to implement fragment-based navigation and how it stacks up against Android’s traditional navigation philosophy.

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Alex Gurevich
Sketch vs. Photoshop: Is It Time To Switch From Photoshop To Sketch?

Sketch promises a faster workflow and greater ease-of-use than its counterparts. You can think of Sketch as Illustrator with some Photoshop stitched together, but that’s only part of the story. Many Adobe features that you don’t use 90 percent of the time have been stripped out, giving us a streamlined tool that is designed to quickly prototype everything from simple wireframes to complex mockups.

In this article, Toptal freelance designer Alex Gurevich takes a closer look at the Sketch vs. Photoshop dilemma, explaining which has the advantage from a variety of perspectives.

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Danielle Reid
The World Is Our Interface: Design Beyond The Screen

Toptal Freelance Designer Danielle Reid presents a number of exciting technologies and various interfaces to interact with them, while taking a historical perspective on interactions with man-made objects that have evolved with us to where we are.

From typewriters to touchscreens and beyond, UI design is constantly evolving to improve user experience and boost productivity. Find out what the next generation of connected devices will bring to the table.

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Bojan Janjanin
Are All Trends Worth It? Top 5 Most Common UX Mistakes That Designers Make

Many modern web trends offer a lot of visual appeal and the temptation to follow them blindly is quite real. These trends are not always bad, but they can be dangerous if not implemented with caution. In this article, Toptal designer Bojan Janjanin discusses some of the most common UX mistakes and some insights on finding the balance between what looks nice and what is actually usable.

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Nermin Hajdarbegovic
What Does Force Touch Mean For UI And UX?

Force Touch is not a new idea. BlackBerry experimented with the concept back in 2008, and a few Android phone makers also examined the possibility of using Force Touch on their products. In fact, Force Touch support has been a part of Android for years; it was introduced in Android 1.0.

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Lucijan Blagonic
Make Website Design Decisions in Your Browser: My Process for Designing Websites

With an ever-growing device landscape, it is becoming increasingly difficult to design consistent user interfaces across all devices. Using paper and pencil, or design tools that do not properly mimic the dynamic nature of web browsers across multiple platforms and screen sizes, can sometimes lead to obvious inefficiencies. However, the web browser can be used as a critical and efficient tool for designing websites and interfaces.

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