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The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

9 minute readContinue Reading
Asset Mendesh

Asset Mendesh

AI Investment Primer: A Practical Guide to Appraising Artificial Intelligence Dealflow (Part II)

In part I of this two-part series, Toptal Finance Expert Carolyn Deng provided an overview of the world of AI aimed at investors, with a focus on understanding what factors make for a great AI company. In this follow-up post, she outlines five practical steps investors should follow when diligencing a potential AI investment.

11 minute readContinue Reading
Carolyn Deng, CFA

Carolyn Deng, CFA

AI Investment Primer: Laying the Groundwork (Part I)

Over the last few years, the world has witnessed an explosion of interest surrounding Artificial Intelligence. Nevertheless, there still exists a significant gap in understanding and knowledge about AI applications, particularly amongst the investor community. This article, the first of a two-part series on the topic, is a collection of thoughts and advice by Toptal Finance Expert Carolyn Deng, based on her experience having founded an AI startup as well as having worked as VC Investor.

11 minute readContinue Reading
Carolyn Deng, CFA

Carolyn Deng, CFA

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