DataAnalysis

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Applications of Statistics for Measuring Company Growth

Eyeballing the top-line figures of company growth is unlikely to uncover anything particular radical. To understand the trends that lead to user growth, retention, and/or engagement, statistical tools should be employed to test the underlying drivers behind performance.

14 minute readContinue Reading
Erik Stettler

Erik Stettler

Mastering Sustainable Startup Growth and Finding Your Relevant KPIs

To unlock growth in a company, you must first find the KPI that is core towards increasing company value. More effective knowledge of growth comes from a deeper understanding of the characteristics of a “perfect client,” the trends between user cohorts, and finding the tipping point that solidifies retention and engagement.

17 minute readContinue Reading
Erik Stettler

Erik Stettler

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