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Apply These QA Techniques to Improve Your Product Development Process

Product managers often underestimate the importance of QA in software development. Embed these best practices in your team’s process to build higher-quality products and realize your vision faster.

7 minute readContinue Reading
Andy Chiang

Andy Chiang

Andy is a product manager and technology expert who helps businesses, from startups to global corporations, scale teams and increase revenue. His previous roles include Director of Supply Chain Strategy at Gap Inc. and Director of Product Management at Coupa, which was featured on the Fortune Future 50 index in 2021.

3 Product-led Growth Frameworks to Build Your Business

Adoption of product-led growth strategies is soaring, particularly among SaaS companies. This overview of three key frameworks can help you decide which one is right for your company.

7 minute readContinue Reading
Arkapravo Chakraborty

Arkapravo Chakraborty

Arkapravo is a senior product manager with more than a decade of experience. With a background in software engineering and an MBA, he has helped develop and launch global products at Fortune 500 companies, including BT (British Telecom) and Accenture.

Drive Commercial Success With a Product-led Growth Culture

Aligned teams create a seamless customer experience. Unlock the potential of product-led growth in your organization with these six tips.

8 minute readContinue Reading
Philippe Araujo

Philippe Araujo

Philippe is a growth product manager, Agile expert, and digital innovation consultant. Over the past 15 years he has helped clients such as Fujitsu and Michelin develop engaging products and transform their businesses to be more customer-centric.

Pivoting to First-party Data? Why Concierge Service Is Key

Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.

6 minute readContinue Reading
Keith Pieper

Keith Pieper

Keith is Senior Vice President of Product at Dentsu, one of the largest marketing and advertising agency networks in the world. He has 25 years of experience leveraging technology to create data-driven business solutions and specializes in identifying revenue opportunities, simplifying complex problems, and designing go-to-market strategies.

Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste

Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.

8 minute readContinue Reading
Anna Shcherbakova

Anna Shcherbakova

Anna is a product manager with expertise developing innovative products for global brands such as Mars and Fortune 100 company PepsiCo. She has more than a decade of experience in the food and beverage sector, spanning restaurants, delivery, retail, hotels, and food production.

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Proof in Numbers: Using Big Data to Drive Results

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

9 minute readContinue Reading
Lavinius Marcu

Lavinius Marcu

As a product manager specializing in data science, Lavinius helps clients improve product performance and scale their businesses. His portfolio includes the creation of an AI price prediction engine, which used machine learning to forecast optimal pricing for the cruise industry.

Shipping Your Product in Iterations: A Guide to Hypothesis Testing

Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.

7 minute readContinue Reading
Kumara Raghavendra

Kumara Raghavendra

Kumara has successfully delivered high-impact products in various industries ranging from eCommerce, healthcare, travel, and ride-hailing.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
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