Chris Krohn
Chris Krohn

GM, Marketing Agency

30 Years of Experience
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Media Relations Services

Media Relations Services – Build Relationships to Drive Brand Recognition

Craft a strategic brand story with Toptal’s Media Relations Services. Our teams build the connections and campaigns that boost media exposure, strengthen your brand narrative, and secure impactful coverage.
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Clients Served
25,000+
Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Media Relations Services

Elevate your brand with Toptal’s Media Relations Services. From developing impactful strategies to fostering strong media relationships, we help you gain coverage, address crises, and amplify your message for measurable results.

Media Strategy Development

Achieve measurable impact with a tailored media relations strategy aligned with your business objectives.

Media Outreach and Relationship Building

Build strong relationships with key journalists to amplify your brand and secure coverage in influential outlets.

Crisis Communication Management

Navigate emergencies confidently and promptly with expert crisis communication support that safeguard your brand.

Press Release Creation and Distribution

Share company news effectively through clear and timely press releases that strengthen your brand’s reputation.

Media Training for Executives

Equip leaders with media relations skills that improve communication and enhance your brand image.

Media Coverage Tracking and Reporting

Track daily media coverage to evaluate brand sentiment, monitor trends, and respond quickly to reputational threats.

Reputation Management

Strengthen your company’s reputation and increase public trust with effective media relations and proactive communication strategies.

Social Media Amplification

Leverage social media to amplify press mentions, engage audiences, and increase brand visibility.

Thought Leadership Campaigns

Position leaders as industry experts with targeted content marketing and strategic PR services.

Event Publicity and Media

Promote industry events with expert media strategies and targeted campaigns that generate buzz and increase visibility.

Media Monitoring and Industry Trends

Stay ahead of trends and competitors by analyzing key topics to identify opportunities, mitigate risks, and adapt strategies.

Press Office Management

Manage inquiries, coordinate outreach, and build beneficial relationships to secure effective and consistent media coverage.

Looking for guidance about the perfect media relations services for your needs?

Get a Free Consultation Now
PARTNERSHIP THAT WORKS

How We Deliver Media Relations Services

Our media relations experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.
2

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.
3

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether your goals involve building strong media relationships or developing a crisis communications strategy.
4

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Chris Krohn
Chris Krohn
GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
Media Relations Services That Deliver Value
Toptal delivers leading media relations services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements
GM, Marketing Agency's avatar
GM, Marketing Agency
Delivery Manager's avatar
Delivery Manager
Media Relations Consultant's avatar
Media Relations Consultant
Public Relations Manager's avatar
Public Relations Manager
Media Strategist's avatar
Media Strategist
Communications Expert's avatar
Communications Expert
Media Relations Expert's avatar
Media Relations Expert
Content Strategist's avatar
Content Strategist
Chris Krohn
Chris Krohn
Toptal Logo

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Brad DeFrank
Brad DeFrank
Toptal Logo

Delivery Manager

Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.

Previously Managed Client

Experience

10+ Years

Jennifer Rustigian
Jennifer Rustigian
Verified Expert in Marketing
Experience Icon

21+ Years

of Experience

Media Relations Consultant

Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.

Previously at

Rebecca Berkowitz
Rebecca Berkowitz
Verified Expert in Marketing
Experience Icon

10+ Years

of Experience

Public Relations Manager

Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Kristin Bengtsson
Kristin Bengtsson
Verified Expert in Marketing
Experience Icon

30+ Years

of Experience

Media Strategist

Kristin is a media strategy and marketing expert with nearly three decades of experience driving impactful campaigns and brand transformations. At IKEA, she orchestrated the groundbreaking Airbnb collaboration, achieving a 22.75% increase in store visits and a global media reach of 800 million. Kristin also spearheaded Temple & Webster's first brand marketing function, delivering campaigns that boosted direct search traffic by more than 50% year-over-year. Her expertise in aligning media strategies with business goals ensures measurable results, enhanced visibility, and meaningful audience engagement.

Previously at

IKEA
Margaret Chen
Margaret Chen
Verified Expert in Marketing
Experience Icon

13+ Years

of Experience

Communications Expert

Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.

Previously at

Daniel McKean
Daniel McKean
Verified Expert in Marketing
Experience Icon

29+ Years

of Experience

Media Relations Expert

Daniel is a seasoned media relations expert, digital marketing strategist, and data analyst with a proven impact on business ROI. Skilled at leveraging market research and analytics, he delivers actionable insights aligned with marketing goals. Daniel has secured prime media placements, built influential relationships with top-tier outlets, and crafted messaging that drives awareness, audience engagement, and measurable results.

Previously at

Cheryl Da Silva
Cheryl Da Silva
Verified Expert in Marketing
Experience Icon

8+ Years

of Experience

Content Strategist

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Google

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Media and Communications Field

Read the latest articles and resources to keep you current on emerging trends in the strategic communications, media relations, brand storytelling, and more.

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A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

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Nicola Fleming

Nicola Fleming

Verified Expert in Design
19 Years of Experience
Nicola is a content strategist, content designer, and UX writer who has managed teams and held senior roles at global brands, including Meta, Microsoft, HSBC, and Barclays. She holds a master’s degree in English literature from the University of Glasgow.

Previously at

MetaMicrosoftHSBC

Looking for guidance about the perfect media relations services for your needs?

Get a Free Consultation Now