From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?
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GM, Marketing Agency
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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Our Services
Maximize the impact of your sponsorship investments with Toptal’s Sponsorship Consulting services. Our sponsorship experts develop tailored strategies, identify high-value partnerships, and provide in-depth analysis to enhance brand visibility, engage target audiences, and drive measurable ROI.
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As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.
Previously Managed Client
Experience
10+ Years
22+ Years
of Experience
Anna is a strategic sponsorship expert with a proven history of executing impactful campaigns that deliver measurable results. At Nestlé, she spearheaded sponsorship planning and shopper marketing campaigns for DiGiorno and Jack's Pizza. With expertise in integrating sponsorships into holistic marketing strategies and managing cross-functional teams, Anna ensures campaigns optimize ROI and enhance brand visibility, positioning her as an essential partner in driving business growth.
Previously at
13+ Years
of Experience
Chandler is a skilled marketing strategist with a proven ability to drive audience engagement through strategic partnerships and content amplification. In previous marketing strategy roles at global brands like IBM and Google, he honed his expertise in developing high-impact strategies for global initiatives. In the sports sector, Chandler partnered with digital sports influencers to increase monthly page views from 30 million to 50 million, reaching 11.6 million users. His promotion of NFL rookie symposium content independently engaged 3.5 million users, underscoring his talent for maximizing visibility and delivering measurable impact.
Previously at
17+ Years
of Experience
Joe is a seasoned brand expert with a proven history of delivering innovative campaigns that drive engagement and measurable ROI. As head of shopper marketing and sports strategy at 7-Eleven, he developed a comprehensive sports marketing strategy that secured exclusive partnerships in key categories, increasing brand consideration by 20% in the strategy’s first year. His “Boost Your Rewards with Rocket League” campaign integrated in-store promotions, digital content, and esports sponsorships, achieving double-digit sales growth and engaging millions of consumers. Joe’s expertise in aligning sponsorship initiatives with broader brand strategies ensures impactful solutions that amplify visibility and drive business success.
Previously at
10+ Years
of Experience
Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.
Previously at
19+ Years
of Experience
Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.
Previously at
12+ Years
of Experience
Kate has over 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world's biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.
Previously at
21+ Years
of Experience
Orly is a brand and sponsorship strategist with more than 21 years of experience integrating sponsorships into holistic marketing strategies to drive brand growth. At Oakley, she led the development of a go-to-market plan that integrated sponsorships with PR, media, and entertainment marketing, securing over 90% sell-through in the calendar year. Her expertise spans the CPG, sports, and eyewear industries, where she has effectively aligned sponsorship initiatives with broader brand objectives to enhance visibility and ROI. Orly’s strategic approach fosters impactful partnerships that elevate audience engagement and drive business success.
Previously at
11+ Years
of Experience
Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, this flexible marketer is an outstanding addition to any organization who excels in various roles, from content management to executive leadership. They teach digital marketing courses to MBA students and are passionate about protecting user data.
Previously at
7+ Years
of Experience
Sofia is a marketing, communications, and sponsorship expert with extensive experience managing high-profile partnerships and integrating them into cohesive brand strategies. At JTI, she worked on sponsorship programs with cultural institutions such as the Madrid Royal Opera and the Prado Museum, strengthening brand visibility through targeted earned and owned media campaigns. Sofia excels at aligning sponsorship efforts with organizational goals, ensuring they deliver impactful results and build lasting brand connections.
Previously at
13+ Years
of Experience
A visual designer, Lucía has spent the last 13 years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.
Previously at
6+ Years
of Experience
Viktoriia is a creative marketing and project manager with more than 6 years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.
Previously at
13+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
Previously at
18+ Years
of Experience
Veronica is an award-winning content marketing expert with more than 18 years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
Previously at
14+ Years
of Experience
Mali is a savvy digital and operations marketing manager with 14+ years of experience balancing the agency, publisher, and client perspectives. Mali had the privilege of leading digital and content marketing, product strategy, and go-to-market operations across the food and beverage, fast-moving consumer goods, automotive, entertainment, banking, and pharmaceutical industries. He has worked with well-known brands like McDonald's, Henkel, Unilever, Mercedes-Benz, Porsche, Nissan, Disney, WarnerMedia, ADCB, Citibank, and Boehringer Ingelheim.
Previously at
21+ Years
of Experience
Felipe is a marketing and advertising professional with 21+ years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising (BTL), Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
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UNRIVALED EXPERTISE
Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
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Discover the cutting-edge benefits our global clients enjoy from the Toptal network.
Ginni Media uplevels its brand identity while preserving its unique vibe.
Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.
Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.
Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.
I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.
Ginni Saraswati
Founder and CEO, Ginni Media
OUR THOUGHT LEADERSHIP
Read the latest articles and resources to keep you current on emerging trends in marketing and brand development strategy.
From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?
Read MoreExpertise
Sponsorship Consulting Related Offerings
Pair Toptal’s Sponsorship Consulting with related competencies to effectively tackle your business challenges.
Looking for guidance about the perfect sponsorship consulting service for your needs?
Get a Free Consultation Now