Chris Krohn
Chris Krohn

GM, Marketing Agency

30 Years of Experience
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Sponsorship Consulting – Build Profitable Partnerships

Expand your brand’s reach with Toptal’s Sponsorship Consulting. Our sponsorship experts design and negotiate valuable partnerships that enhance brand visibility, foster deeper customer connections, and propel your business forward.
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Clients Served
25,000+
Total Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Sponsorship Consulting Services

Maximize the impact of your sponsorship investments with Toptal’s Sponsorship Consulting services. Our sponsorship experts develop tailored strategies, identify high-value partnerships, and provide in-depth analysis to enhance brand visibility, engage target audiences, and drive measurable ROI.

Sponsorship Strategy Development

Develop custom strategies to align sponsorship investments with business objectives for sustained success.

Sponsorship Valuation and ROI Analysis

Evaluate sponsorship ROI and performance to measure impact and optimize investments.

Partnership Outreach

Identify key partnerships and initiate outreach to foster strategic relationships and collaborations.

Audience Analysis and Targeting

Use data-driven audience insights to align sponsorships with key demographic segments.

Negotiation and Contract Management

Benefit from expertly managed sponsorship contracts designed to maximize value and protect business interests.

Activation Planning and Execution

Develop dynamic sponsorship activation plans to strengthen audience engagement and brand visibility.

Cross-promotion and Co-branding Strategy

Devise collaborative strategies to expand reach through co-branded initiatives and partnerships.

Risk Management and Compliance Review

Develop strategies that mitigate risk and uphold compliance across all sponsorship agreements.

Opportunity Assessment and Property Evaluation

Evaluate sponsorship opportunities for strategic fit, brand alignment, and audience impact, ensuring optimal investments.

Digital Sponsorship Integration

Integrate sponsorships into digital channels to boost brand visibility and engage target audiences online.

Sponsorship Asset Development

Develop premium sponsorship assets, including branded content, presentations, and pitch decks for partners.

Emerging Sponsorship Trends Insights

Ensure your business is future-ready with trend analysis, market forecasts, and competitive insights for emerging sponsorship opportunities.

Looking for guidance about the perfect sponsorship consulting service for your needs?

Get a Free Consultation Now
PARTNERSHIP THAT WORKS

How We Deliver Sponsorship Consulting Services

Our sponsorship experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

2

Define

3

Develop

4

Deploy

Chris Krohn
Chris Krohn
GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
Sponsorship Consulting Solutions That Deliver Value
Toptal delivers leading sponsorship consulting services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements
GM, Marketing Agency's avatar
GM, Marketing Agency
Delivery Manager's avatar
Delivery Manager
Sponsorship Strategist's avatar
Sponsorship Strategist
Brand & Sponsorship Marketer's avatar
Brand & Sponsorship Marketer
Brand Strategist's avatar
Brand Strategist
Brand Development Expert's avatar
Brand Development Expert
Creative Director's avatar
Creative Director
Social Media Activation Expert's avatar
Social Media Activation Expert
Chris Krohn
Chris Krohn
Toptal Logo

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Brad DeFrank
Brad DeFrank
Toptal Logo

Delivery Manager

Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.

Previously Managed Client

Experience

10+ Years

Anna Yelkina-Damman
Anna Yelkina-Damman
Verified Expert in Marketing
Experience Icon

22+ Years

of Experience

Sponsorship Strategist

Anna is a strategic sponsorship expert with a proven history of executing impactful campaigns that deliver measurable results. At Nestlé, she spearheaded sponsorship planning and shopper marketing campaigns for DiGiorno and Jack's Pizza. With expertise in integrating sponsorships into holistic marketing strategies and managing cross-functional teams, Anna ensures campaigns optimize ROI and enhance brand visibility, positioning her as an essential partner in driving business growth.

Previously at

Chandler Diggs
Chandler Diggs
Verified Expert in Marketing
Experience Icon

13+ Years

of Experience

Brand & Sponsorship Marketer

Chandler is a skilled marketing strategist with a proven ability to drive audience engagement through strategic partnerships and content amplification. In previous marketing strategy roles at global brands like IBM and Google, he honed his expertise in developing high-impact strategies for global initiatives. In the sports sector, Chandler partnered with digital sports influencers to increase monthly page views from 30 million to 50 million, reaching 11.6 million users. His promotion of NFL rookie symposium content independently engaged 3.5 million users, underscoring his talent for maximizing visibility and delivering measurable impact.

Previously at

Google
Joe Reske
Joe Reske
Verified Expert in Marketing
Experience Icon

17+ Years

of Experience

Brand Strategist

Joe is a seasoned brand expert with a proven history of delivering innovative campaigns that drive engagement and measurable ROI. As head of shopper marketing and sports strategy at 7-Eleven, he developed a comprehensive sports marketing strategy that secured exclusive partnerships in key categories, increasing brand consideration by 20% in the strategy’s first year. His “Boost Your Rewards with Rocket League” campaign integrated in-store promotions, digital content, and esports sponsorships, achieving double-digit sales growth and engaging millions of consumers. Joe’s expertise in aligning sponsorship initiatives with broader brand strategies ensures impactful solutions that amplify visibility and drive business success.

Previously at

Pepsico
Rebecca Berkowitz
Rebecca Berkowitz
Verified Expert in Marketing
Experience Icon

10+ Years

of Experience

Brand Development Expert

Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Daniel Hernandez
Daniel Hernandez
Verified Expert in Design
Experience Icon

19+ Years

of Experience

Creative Director

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.

Previously at

Kate Macknight
Kate Macknight
Verified Expert in Marketing
Experience Icon

12+ Years

of Experience

Social Media Activation Expert

Kate has over 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world's biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Sponsorship Consulting Field

Read the latest articles and resources to keep you current on emerging trends in marketing and brand development strategy.

Looking for guidance about the perfect sponsorship consulting service for your needs?

Get a Free Consultation Now