Sponsorship Consulting

A World-class Sponsorship Agency

Sponsorship Consulting – Build Profitable Partnerships

Expand your brand’s reach with Toptal’s Sponsorship Consulting. Our sponsorship experts design and negotiate valuable partnerships that enhance brand visibility, foster deeper customer connections, and propel your business forward.
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Clients Served
35,000+
Total Vetted Professionals
30,000+
Toptal Total Projects Delivered
85,000+
Years in Business
15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Sponsorship Consulting Services

Maximize the impact of your sponsorship investments with Toptal’s Sponsorship Consulting services. Our sponsorship experts develop tailored strategies, identify high-value partnerships, and provide in-depth analysis to enhance brand visibility, engage target audiences, and drive measurable ROI.

Sponsorship Strategy Development

Develop custom strategies to align sponsorship investments with business objectives for sustained success.

Sponsorship Valuation and ROI Analysis

Evaluate sponsorship ROI and performance to measure impact and optimize investments.

Partnership Outreach

Identify key partnerships and initiate outreach to foster strategic relationships and collaborations.

Audience Analysis and Targeting

Use data-driven audience insights to align sponsorships with key demographic segments.

Negotiation and Contract Management

Benefit from expertly managed sponsorship contracts designed to maximize value and protect business interests.

Activation Planning and Execution

Develop dynamic sponsorship activation plans to strengthen audience engagement and brand visibility.

Cross-promotion and Co-branding Strategy

Devise collaborative strategies to expand reach through co-branded initiatives and partnerships.

Risk Management and Compliance Review

Develop strategies that mitigate risk and uphold compliance across all sponsorship agreements.

Opportunity Assessment and Property Evaluation

Evaluate sponsorship opportunities for strategic fit, brand alignment, and audience impact, ensuring optimal investments.

Digital Sponsorship Integration

Integrate sponsorships into digital channels to boost brand visibility and engage target audiences online.

Sponsorship Asset Development

Develop premium sponsorship assets, including branded content, presentations, and pitch decks for partners.

Emerging Sponsorship Trends Insights

Ensure your business is future-ready with trend analysis, market forecasts, and competitive insights for emerging sponsorship opportunities.

Looking for guidance about the perfect sponsorship consulting service for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Sponsorship Consulting Services

Our sponsorship experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.
2

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.
3

Develop

We will create your unique project timeline, process, and first drafts, whether your goal is to redefine your brand identity or execute a strategic brand launch plan.
4

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Christine Olivas

Christine Olivas

Brand Marketing Practice Lead

Christine is Toptal’s Brand Marketing Practice Lead, guiding organizations in building differentiated brands and driving growth. She founded No Single Individual (NSI), an advertising talent platform, and brings leadership experience from global agencies, including Grey Advertising and TPN Commerce. Her expertise spans brand and communications strategy, creative and experiential programs, and scalable marketing models for B2B and B2C.

Previously At

Grey Advertising
CUSTOMIZED SOLUTIONS

Sponsorship Consulting Solutions That Deliver Value

Toptal delivers leading sponsorship consulting services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
End-to-End Delivery by Toptal
Comprehensive project delivery, tailored to your specific requirements.
 Brand Marketing Practice Lead's avatar
Brand Marketing Practice Lead
Delivery Manager's avatar
Delivery Manager
Sponsorship Strategist's avatar
Sponsorship Strategist
Brand & Sponsorship Marketer's avatar
Brand & Sponsorship Marketer
Brand Strategist's avatar
Brand Strategist
Brand Development Expert's avatar
Brand Development Expert
Creative Director's avatar
Creative Director
Social Media Activation Expert's avatar
Social Media Activation Expert
Christine Olivas
Christine Olivas
Toptal Logo

Brand Marketing Practice Lead

Christine is Toptal’s Brand Marketing Practice Lead, guiding organizations in building differentiated brands and driving growth. She founded No Single Individual (NSI), an advertising talent platform, and brings leadership experience from global agencies, including Grey Advertising and TPN Commerce. Her expertise spans brand and communications strategy, creative and experiential programs, and scalable marketing models for B2B and B2C.

Previously at

of Experience

20+ Years

Rachael Karaffa
Rachael Karaffa
Toptal Logo

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Anna Yelkina-Damman
Anna Yelkina-Damman
Verified Expert in Marketing
Experience Icon

22+ Years

of Experience

Sponsorship Strategist

Anna is a strategic sponsorship expert with a proven history of executing impactful campaigns that deliver measurable results. At Nestlé, she spearheaded sponsorship planning and shopper marketing campaigns for DiGiorno and Jack's Pizza. With expertise in integrating sponsorships into holistic marketing strategies and managing cross-functional teams, Anna ensures campaigns optimize ROI and enhance brand visibility, positioning her as an essential partner in driving business growth.

Previously at

Chandler Diggs
Chandler Diggs
Verified Expert in Marketing
Experience Icon

13+ Years

of Experience

Brand & Sponsorship Marketer

Chandler is a skilled marketing strategist with a proven ability to drive audience engagement through strategic partnerships and content amplification. In previous marketing strategy roles at global brands like IBM and Google, he honed his expertise in developing high-impact strategies for global initiatives. In the sports sector, Chandler partnered with digital sports influencers to increase monthly page views from 30 million to 50 million, reaching 11.6 million users. His promotion of NFL rookie symposium content independently engaged 3.5 million users, underscoring his talent for maximizing visibility and delivering measurable impact.

Previously at

Google
Joe Reske
Joe Reske
Verified Expert in Marketing
Experience Icon

17+ Years

of Experience

Brand Strategist

Joe is a seasoned brand expert with a proven history of delivering innovative campaigns that drive engagement and measurable ROI. As head of shopper marketing and sports strategy at 7-Eleven, he developed a comprehensive sports marketing strategy that secured exclusive partnerships in key categories, increasing brand consideration by 20% in the strategy’s first year. His “Boost Your Rewards with Rocket League” campaign integrated in-store promotions, digital content, and esports sponsorships, achieving double-digit sales growth and engaging millions of consumers. Joe’s expertise in aligning sponsorship initiatives with broader brand strategies ensures impactful solutions that amplify visibility and drive business success.

Previously at

Pepsico
Rebecca Berkowitz
Rebecca Berkowitz
Verified Expert in Marketing
Experience Icon

10+ Years

of Experience

Brand Development Expert

Rebecca is a multihyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to the customer. Rebecca brings positive energy to the table and has a strong ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Daniel Hernandez
Daniel Hernandez
Verified Expert in Design
Experience Icon

19+ Years

of Experience

Creative Director

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.

Previously at

Kate Macknight
Kate Macknight
Verified Expert in Marketing
Experience Icon

12+ Years

of Experience

Social Media Activation Expert

Kate has over 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world's biggest brands, including American Express, Dyson, Coca-Cola, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

Looking for guidance about the perfect sponsorship consulting service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.
1Microsoft
2IBM
3Amazon
11Toptal
12Adobe
33Accenture
39Deloitte
66Cognizant
80McKinsey & Company
101KPMG

Highest ranked across all industries

Other Professional Services

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

OUR THOUGHT LEADERSHIP

Explore Insights From the Sponsorship Consulting Field

Read the latest articles and resources to keep you current on emerging trends in marketing and brand development strategy.

Looking for guidance about the perfect sponsorship consulting service for your needs?

Get a Free Consultation Now