Toptal’s rebrand of an analytics platform results in visual cohesion and industry recognition.
A data analytics leader partnered with Toptal to rebrand its analytics cloud platform, creating a cohesive visual identity for its 15 diverse products.
Client
A global AI and data analytics software company helping teams automate analytics workflows and drive faster decisions.
Employees
Revenue
Industry
TechnologyDelivered Services
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Schedule a CallChallenge
The company needed a unified set of icons for 15 products within its analytics cloud platform to align with brand guidelines for easy user recognition.
Solution
Research and Testing
Toptal conducted extensive research, including product testing and competitor analysis, refining designs through iterative feedback sessions.
Visual Identity
Toptal created 15 unique product icons, organized into color-coded categories with lightweight animations and brand illustrations, enhancing the UX.
Outcome
Cohesive Icons
Toptal’s efforts resulted in a cohesive set of 15 product icons, significantly boosting the company’s market presence.
Market Recognition
The rebranding enhanced the company’s market presence and UX, leading to its appearance on The Software Report’s Top 100 Software Companies of 2023.
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Discover talent from the Toptal network with expertise in the capabilities highlighted in this case study.
Predrag Markovic
Brand Designer
Previously at
Ritika Sharma
Product Designer
Previously at
Georgina Vega
UX Researcher
Previously at
Brand Designer
Serbia
Member since May 15, 2017
Predrag is a multi-disciplinary design specialist with more than 15 years of experience managing the complete design process—from conceptualization to delivery. He's done various design work with companies of all sizes, from small local startups to Fortune 500s, across multiple industries: gaming, entertainment, sports, food, fintech, healthcare, etc. Over the years, Predrag has worked for some of the biggest companies in the US, such as Verizon Media, Yahoo, NCM, and the NFL.