Toptal helps mobile app development company build a scalable visual identity for its dance app.
A mobile app development company needed specialized design expertise to unify the visual identity of its dance-focused app. Toptal helped create a scalable design system that supported future product development.
Client
A US-based app development company creating a cohesive visual identity for its dance app.
Revenue
Industry
Fitness & Dance FacilitiesDelivered Services
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Schedule a CallChallenge
The app’s illustrations, interface elements, and user flows lacked a cohesive visual system, making the product feel disconnected from its expressive dance concept. The development team also faced difficulty scaling new features efficiently.
Solution
Expressive Visual System
Toptal created custom illustrations, icons, and badges that captured the movement and emotion of dance, using Figma to refine the visual language and align each element with the emerging brand identity.
Scalable Interface Structure
Toptal designed clearer user flows and reusable UI components that supported content discovery, practice, and progression while giving engineers a more consistent foundation for future feature development.
Outcome
Clearer Product Identity
The cohesive visual direction helped the company articulate its product vision more clearly, with early feedback highlighting how the illustrations, icons, and badges brought the energy and creativity of dance to life.
Stronger Design Foundation
Reusable interface components and a more structured visual system gave the product team a scalable foundation for continued development while supporting greater consistency as the app evolved.
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