Toptal helps a global beauty brand transform digital fragrance discovery with AI-powered personalization.
A leading global consumer products company partnered with Toptal to transform its digital scent discovery experience into a conversational, AI-driven system.
Client
A leading global beauty company offering fragrance, cosmetics, and skincare across digital and retail channels.
Employees
Revenue
Industry
Consumer ProductsDelivered Services
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Schedule a CallChallenge
The brand’s existing fragrance discovery tool relied on a fixed, question-based format that limited personalization and made the experience feel transactional. It couldn’t interpret nuanced customer needs or natural language, reducing confidence in purchase decisions.
Solution
A conversational, AI-powered experience
Toptal reimagined scent discovery as a guided conversation, implementing a large language model that allows customers to describe preferences in their own words, then translating that input into personalized recommendations.
Personalization aligned to brand voice
By combining expertise in conversational AI, data science, and digital experience, Toptal delivered a production-ready solution that mirrors the brand’s in-store consultation, bringing context-aware, high-touch personalization into the digital journey.
Outcome
A more intuitive shopping journey
Customers can now interact naturally with the platform, receiving tailored recommendations that reflect their specific needs, preferences, and context, making fragrance discovery more personal and engaging.
Stronger engagement and conversion signals
The new experience drives deeper interaction, higher completion rates, and improved follow-through on recommendations. By closing the gap between curiosity and confidence, the brand is better positioned to scale digital personalization and premium commerce.
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