Toptal transforms sales meetings for leading beverage brand with 3D metaverse platform.

Toptal helped strategize and execute a metaverse platform for a global beverage brand, which aimed to enhance collaboration and presentations but faced delays due to vendor issues.

Client

A global beverage company producing drinks and juices for retail and foodservice markets.

Employees

100,000+

Revenue

$92B

Industry

Consumer Packaged Goods

Delivered Services

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Challenge

The beverage brand faced critical setbacks due to a vendor’s inability to scale the metaverse platform. The delays hindered internal collaboration and client presentations.

Solution

Metaverse Development Strategy

Toptal assembled a team—including a 3D world builder, Unity developer, and full-stack engineer—to create a scalable, interactive metaverse platform tailored to the brand’s needs.

VR-based Visualization

Toptal introduced VR mockups, allowing the client to visualize the platform’s potential early on, which sped up decision-making and ensuring smoother iterations.

Outcome

Improved Sales Interactions

The 3D metaverse platform successfully replaced traditional presentations with immersive experiences during sales meetings, enhancing client engagement and communication.

Sustained Innovation

The platform’s success at the client’s annual sales meeting earned executive praise and led to ongoing investment in metaverse-driven customer engagement initiatives.

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