Colgate requires fast UX/UI turnaround to maintain promotional edge
This global consumer-facing brand needed Toptal to transform their brand’s UX and UI to maintain the high standard their customers had come to expect.
Client
Colgate-Palmolive is a global consumer packaged goods company with leading household and personal care brands.
Employees
Industry
Consumer Packaged GoodsDelivered Services
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In an industry with increasing digital sales, the ability to react immediately to the latest trends is critical. While the client had the in-house capabilities to identify these trends, they were unable to act on them within the very short time frame needed.
Solution
Ongoing projects with dynamic needs
Due to the ever-changing nature of this client’s email and web templates, they needed expert designers and developers who could implement major overhauls quickly and effectively for various promotions, holidays, and more.
Talent with the perfect expertise
Toptal was the perfect solution with a massive pool of designers and developers possessing a wide range of skills. The client was able to find the right designers to improve UI and UX as well as talented developers to update web templates and implement changes.
Outcome
Toptal’s light-speed turnaround
Because of Toptal’s rapid deployment of expert talent, the client has been able to look at trending data and react immediately. Even their legacy brands have remained relevant, with in-the-moment branding that now extends to every form of consumer outreach.
Adapting in real time
By constantly reinventing its brands, the client has successfully adapted to an environment in which change is the one constant, and consumers expect their brands to remain fresh and relevant.
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