Toptal transforms complex data into intuitive platform for Fortune 500 consumer products leader.
A global consumer products company partnered with Toptal to transform complex data into an intuitive platform designed to help customer development managers access insights and make more informed decisions.
Client
A US-based Fortune 500 consumer products company building an intuitive, AI-enabled data platform.
Employees
Revenue
Industry
Consumer GoodsDelivered Services
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Schedule a CallChallenge
The company had extensive data resources but struggled to translate them into a usable format for customer development managers. It needed an intuitive interface that could make complex information easier to access and apply while supporting future growth and AI capabilities.
Solution
User-centered Product Design
Toptal interviewed customer development managers to understand their needs and pain points, using those insights to create a streamlined interface focused on usability and intuitive access to complex data.
Scalable Infrastructure
Toptal combined scalable back-end infrastructure with a reusable design system and LLM capabilities, enabling the team to efficiently build and refine a polished, data-intensive product.
Outcome
Improved Data Interface
Toptal successfully translated complex data into an intuitive platform with easy access to insights. Internal stakeholders praised its minimalism, usability, and thoughtful design, validating Toptal’s user-centered approach ahead of broader release.
Foundation for AI-enabled Growth
The platform established a foundation for using AI and complex data to support customer development managers, and drive the longer-term goals of improving retailer communication, promotional planning, and sales performance.
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