Toptal transforms convenience store chain’s digital rewards experience.
A leading convenience store chain aimed to enhance its mobile app’s rewards section to improve the UX and support new features.
Client
A global convenience retailer operating thousands of stores, offering everyday essentials with a focus on convenience.
Employees
Industry
Retail TradeDelivered Services
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Schedule a CallChallenge
The convenience store chain faced challenges with its app’s rewards section. The company needed a dedicated designer to improve UX, align with new branding, and support innovative features.
Solution
Comprehensive Redesign
Toptal led a comprehensive redesign using the Double Diamond design process. This method included ideation, user testing, and competitive analysis.
Swift Execution Through Collaboration
Efficient collaboration between design and tech teams enabled swift execution. This teamwork ensured the quick release of the redesigned rewards section.
Outcome
Improved UX
The redesigned app improved deal navigation, store locator accuracy, and points redemption processes significantly.
4.8-star Rating in App Store
User adoption surged by thousands, and the app achieved a stellar rating of 4.8 stars in the App Store.
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