Fortune 500 CPG brand successfully launches 7 new D2C channels with Toptal team.
A 200-year-old US multinational CPG wanted to access new revenue and boost brand loyalty through direct-to-consumer (D2C) channels and needed design and development support.
Client
A Fortune 500 global consumer goods company specializing in household and personal care products, as well as pet foods.
Employees
Industry
Consumer Packaged GoodsDelivered Services
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Schedule a CallChallenge
Without a successful D2C presence, companies miss out on consumer data, diverse revenue streams, and brand loyalty opportunities. A top CPG specializing in household, healthcare, personal care, and veterinary products sought to build out their D2C presence but needed assistance in creating customer websites and modifying back-end processes for direct delivery.
Solution
Tailored expertise
Toptal matched the company with a UI/UX designer and three full-stack developers with industry-specific D2C expertise. The team collaborated with the client to craft bespoke solutions that fit the voice and market of seven different brands, ranging from pet care to pediatric health, skin care, and more.
Flexible approach
Toptal offered flexible scaling, allowing the client to adjust the size of their team as project needs changed. This flexibility made it simple for the client to start and stop multiple projects according to their budget and bandwidth, all without sacrificing talent quality.
Outcome
7 new revenue streams
Toptal’s team developed seven complete customer-facing e-commerce websites with integrated back ends to allow for direct shipping. In addition to these new digital storefronts, the client now has a replicable process by which to scale its D2C initiative to further brands in the future. These new channels have greatly diversified the client’s revenue streams.
Data-driven brand loyalty
Interacting directly through these D2C websites has enabled the client to directly collect consumer data and enhance brand loyalty. With this data, the client can better control their customer relationships, boost sales, and further optimize revenue.
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